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Detection method for key propagation path and central node on microblog platform

A technology of propagation paths and central nodes, applied in marketing and other directions, can solve problems such as no solutions

Inactive Publication Date: 2013-06-26
WUHAN UNIV
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[0009] But there is no practical solution yet

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  • Detection method for key propagation path and central node on microblog platform
  • Detection method for key propagation path and central node on microblog platform
  • Detection method for key propagation path and central node on microblog platform

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Embodiment Construction

[0039] The present invention will be further described below in conjunction with drawings and embodiments.

[0040] Since Sina Weibo was established by Sina Corporation in December 2009, as a network microblogging service and virtual social network that has only emerged in the last two years, its main function is a type of network service that is very similar to Twitter. Every Internet user in China is very popular with each other, but users can only see the forwarded information of the other party after adding the other party as a follower. And media advertisements are also common in China, with endless tricks. Since the emergence of Sina Weibo, the perfect combination of the advertising industry and Sina Weibo has germinated a new industry, that is, the Weibo advertising industry. According to the latest data released by Sina a few days ago, the number of registered users of Sina Weibo exceeds 500 million, while the advertising revenue obtained through the Weibo advertising...

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Abstract

The invention belongs to the research category of information propagation influence on a social network in a complex network research system, relates to a detection method for a key propagation path and a central node on a microblog platform and solves the detection problem of the central node on microblog advertising communication flow on the microblog platform. According to the detection method, the abstract problem of detection of the central node is tightly combined with the problem of the shortest propagation path in a complex network, and a detection model of the shortest propagation path of the advertising communication flow on the Sina microblog is established, so that the problem of detection of the central node on a microblog advertising propagation path, namely the detection problem of an advertising typhoon eye, is solved.

Description

technical field [0001] The invention belongs to the research category of the influence of information dissemination on the social network in the complex network research system, and the related research field mainly includes the detection model and the detection method of the key transmission path and the central node on the microblog platform. Background technique [0002] In recent years, due to the increasing popularity of Sina Weibo, the advertising industry based on the Sina Weibo platform is also rising. Using the services of the Weibo platform to promote products to users in the vast social network, and using the knowledge of data information mining, It is impossible for advertising media such as newspapers and television to do a good job in personalized advertising based on group characteristic information. However, due to the problems of low precision and difficulty in real-time update of Weibo advertisements at the current stage, the effect of Weibo advertisements ...

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 李石君王峰李宇轩余伟刘晶丁永刚
Owner WUHAN UNIV
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