Advertisement publishing method

A technology of advertisement release and advertisement, which is applied in the field of information dissemination, can solve the problems of poor publicity effect of release means, achieve efficient and rich advertisement release, and solve the effect of poor publicity effect

Inactive Publication Date: 2012-10-10
BEIJING LOIT TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] The invention provides an advertisement release method, which solve

Method used

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Embodiment Construction

[0034] The amount of information provided to customers by the existing means of poster publishing is limited, and the publicity effect is poor, which causes losses to advertisers.

[0035] In order to solve the above problems, an embodiment of the present invention provides an advertisement publishing method. Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined arbitrarily with each other.

[0036] An embodiment of the present invention provides a method for publishing advertisements on smart posters using NFC (Near Field Communication) technology, by installing an information sending and receiving unit (hereinafter referred to as "information sending and receiving unit") with a network connection function in the poster and an NFC Devices (that is, devices that suppo...

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Abstract

The invention provides an advertisement publishing method and relates to the information propagation field. By using current poster publishing means, a publicity effect is poor. By using the method of the invention, the above problem can be solved. The method comprises the following steps that: NFC equipment detects a hand-held terminal in a signal coverage scope; when the hand-held terminal which is newly entered into the signal coverage scope is detected, the NFC equipment sends advertisement poster data to the hand-held terminal. A technical scheme provided in the invention is suitable for fixed point poster advertisement publishing and various kinds of high-efficient advertisement publishing modes are realized.

Description

technical field [0001] The invention relates to the field of information dissemination, in particular to an advertisement publishing method. Background technique [0002] As an important form of advertising, the form of posters has also gradually enriched with the continuous advancement of science and technology. In addition to the most traditional stick-up paper posters, mechanical scroll posters and more advanced multimedia electronic posters are common at present. poster. In the face of overwhelming advertising, it is not enough to attract users only by improving the novelty of poster design, because even if users are interested in the content of the poster, it is difficult to remember the content of the poster, especially when it involves some discount information and reservation information It is very inconvenient for users to obtain the posters by visiting the corresponding website separately. In addition, the current poster lacks interactivity and can only serve as ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04B5/02
Inventor 魏剑平樊勇黄孝斌任燕司博章
Owner BEIJING LOIT TECH
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