Cross-device user corresponding and user tracking methods and systems

A cross-device, corresponding technology, applied in special data processing applications, network data management, instruments, etc., can solve problems such as lack of availability

Active Publication Date: 2014-01-22
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Therefore, this method is too theoretical and does not have practical usability.

Method used

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  • Cross-device user corresponding and user tracking methods and systems
  • Cross-device user corresponding and user tracking methods and systems
  • Cross-device user corresponding and user tracking methods and systems

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Embodiment Construction

[0034] Embodiments of the present invention are described below through specific examples, and those skilled in the art can easily understand other advantages and effects of the present invention from the content disclosed in this specification. The present invention can also be implemented or applied through other different specific implementation modes, and various modifications or changes can be made to the details in this specification based on different viewpoints and applications without departing from the spirit of the present invention.

[0035] Such as figure 1 , 2 As shown, the present invention provides a cross-device user correspondence and user tracking method.

[0036] The corresponding method is mainly performed by a user corresponding system, and the user corresponding system is application software executed by a user equipment, wherein the user equipment is a mobile device that can communicate with a mobile device through a data line or a wireless local area ...

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Abstract

The invention provides cross-device user corresponding and user tracking methods and systems. According to the cross-device user corresponding and user tracking methods, a user corresponding system arranged at a user device obtains a unique device identification of a mobile device, associates the obtained device identification with each user identification in a pre-stored cookie file, and correspondingly sends the device identification as the identity of the user identifications to a corresponding website, and then a user tracking system arranged at a service terminal of the website obtains the device identification from the mobile device, a user identification from the user device and a device identification from a corresponding mobile device, and carries out cross-device user tracking based on trace data, generated in the website, of the user identifications and the device identifications and corresponding relations of the user identifications and the device identifications. According to the cross-device user corresponding and user tracking methods and systems which are provided by the invention, the association of the device identifications of the mobile devices and the user identifications is effectively established, so that a bridge function for cross-device user tracking and data mining is realized.

Description

technical field [0001] The present invention relates to a cross-device user behavior tracking method, in particular to a cross-device user correspondence and user tracking method and system. Background technique [0002] Currently, the mobile Internet is developing rapidly. The number of mobile Internet users has exceeded 400 million, and has surpassed the number of personal computer Internet users. In China, mobile phones have become the largest Internet terminal. A user usually owns multiple Internet devices, such as smartphones, tablet computers, desktops, laptops, etc. Cross-device Internet access has become a trend. [0003] The personal computer (PC) Internet has experienced decades of development and is quite mature. And each PC Internet site has accumulated a large number of user groups and user data, and the user data accumulated on the PC Internet contains huge value, and whether these data can be used by the mobile Internet is a topic of great concern to many I...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W8/16H04W8/26G06F17/30
Inventor 林毅
Owner BEIJING SANKUAI ONLINE TECH CO LTD
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