Method for judging cheat clicking of mobile phone advertising

A mobile advertising and advertising technology, which is applied in special data processing applications, instruments, commerce, etc., can solve problems such as poor results and achieve accurate analysis results

Active Publication Date: 2014-02-26
BEIJING ZHANGKUO MOBILE MEDIA TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, for some unique characteristics of the mobile Internet, if the above method is used for cheating judgment, the effect is sometimes not very good

Method used

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  • Method for judging cheat clicking of mobile phone advertising
  • Method for judging cheat clicking of mobile phone advertising
  • Method for judging cheat clicking of mobile phone advertising

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Embodiment Construction

[0038] The implementation of the present invention will be described in detail with reference to the accompanying drawings and embodiments, so as to fully understand and implement the process of how the present invention applies technical means to solve technical problems and achieve technical effects. It should be noted that, as long as there is no conflict, each embodiment of the present invention and each feature in each embodiment can be combined with each other, and the technical solutions formed are all within the protection scope of the present invention.

[0039] In addition, the steps shown in the flowcharts of the drawings can be executed in a computer system such as a set of computer-executable instructions, and although the logical sequence is shown in the flowcharts, in some cases, they can be different Perform the steps shown or described in the order here.

[0040] Among them, the terms and terms in the embodiments of the present invention are explained as follows:

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Abstract

The invention discloses a method for judging cheat clicking of mobile phone advertising. The method includes acquiring at least one piece of information in different dimensions on the basis of a built-in sensor of a mobile phone when a user clicks a screen; processing the information on the basis of respective data probability computing models to obtain respective corresponding probabilities of true clicking; processing the respective corresponding probabilities of true clicking by the aid of a regression model and computing the probability of current cheat clicking. The pieces of information in the different dimensions includes information of the clicking position of the current clicking of the mobile phone advertising, vibration change and sound change before and after the clicking, change of intersection points of the eyeballs of the user in an advertising zone and change of longitudes and latitudes of the mobile phone as compared with previous clicking. The regression model is based on a large quantity of true historical clicking information and is acquired after the true historical clicking information is trained. The method has the advantages that whether cheat clicking of the advertising occurs or not is judged on the basis of multiple factors, and accordingly an analysis result is relatively accurate.

Description

Technical field [0001] The invention belongs to the field of mobile advertisement anti-cheating, and relates to a method for judging cheating clicks on mobile phone advertisements. Background technique [0002] Most mobile ads are billed by clicks: that is, when a user sees an ad in an app, once a click occurs, the ad platform will pay the app developer a certain fee. In this business model, a small number of developers will fake user clicks to obtain higher revenue. The way of cheating has changed from simple swipe and click in the early days to a multi-dimensional integrated solution that is closer to real users' click behavior. [0003] Internet advertising has to face the problem of anti-cheating from the beginning. It has accumulated a whole set of cheating click recognition programs, including judging IP address, user agent, geographic area, click rate, click frequency, cookie record, access time, etc. Wait. For more covert cheating methods, some advertising platforms even...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06Q30/0248
Inventor 王玮王函潘腾吴远青郭伟王旭东
Owner BEIJING ZHANGKUO MOBILE MEDIA TECH
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