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Method and system for displaying search results

A technology of search results and search requests, applied in the network field, can solve problems such as poor user experience, and achieve the effect of good user experience

Active Publication Date: 2017-09-08
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0018] The technical problem to be solved in this application is to provide a method and system for displaying search results to solve the technical problem of poor user experience in displaying existing search results

Method used

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  • Method and system for displaying search results

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0075] In view of the defects of the prior art, the present application provides a first embodiment of a method for displaying search results, such as Figure 4 As shown, the method includes:

[0076] Step 401: Corresponding relationship management step, managing the corresponding relationship table according to the dynamically recorded user behavior data, the corresponding relationship table includes the corresponding relationship between the search request and the display style of the search result;

[0077] Specifically, the search request includes at least one of the following information: user personal information, input keywords, and selected categories.

[0078] The selection of the display style of the search results may be to improve the search effect. There are many kinds of search effect measurement indicators, such as click-through rate, transaction rate, PV number, purchase path, and so on. Here we take the click-through rate as an example, and other indicators ...

Embodiment 2

[0095] Embodiment 2 of the method displayed by the search results of this application, such as Image 6 As shown, the method includes:

[0096] Step 501: a correspondence relationship management step, managing a correspondence relationship table based on a specific search effect index value according to dynamically recorded user behavior data, the correspondence relationship table including a correspondence relationship between a search request and a display style of a search result;

[0097] The search request includes at least one of the following information: user personal information, input keywords, and selected categories.

[0098] For example, by analyzing the user's click log offline, the user's click-through rate of the same search request with different display styles can be obtained, so as to obtain which display effect is better under the search request, and properly process the data (including filtering, cropping and statute), to obtain the search request and dis...

Embodiment 3

[0122] The embodiment of the method displayed by the search results of this application, such as Figure 9 As shown, the method includes:

[0123] Step 701: Correspondence management step, manage the correspondence table based on the global display style selection record (hereinafter also referred to as the global search request and style correspondence table) and / or select the record based on the user's personal display style according to the dynamically recorded user behavior data The corresponding relationship table (hereinafter also referred to as the personalized search request and style corresponding relationship table), the corresponding relationship table includes the corresponding relationship between the search request and the search result display style;

[0124] This step 701 is offline processing. The search request includes at least one of the following information: user personal information, input keywords, and selected categories.

[0125] Specifically, offli...

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PUM

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Abstract

The invention relates to a search result display method and a search result display system. The method comprises the following steps: managing a congruent relationship table according to dynamically recorded user behavior data, wherein the congruent relationship table contains a congruent relationship between a search request and a search result display mode; receiving the search request of the user and searching and acquiring the search result according to the search request; confirming a display mode of the search result according to a matching strategy which comprises the operation of matching the search result with the display mode in the congruent relationship table according to the search request; organizing the search result according to a confirmed search result display mode. According to the invention, a display mode analysis function is introduced into a commodity search framework, so that the dynamic adjustment of the commodity search result display mode is realized and the user experience and the search result are both considered.

Description

technical field [0001] The present application relates to network technology, in particular to a method and system for displaying search results. Background technique [0002] Many existing network platforms provide search functions, and the display styles of search results are also various. Some search platforms also provide more than one display style of search results. Taking the network that provides commodity search as an example, the display There are various styles, which can basically be summarized into two categories: list mode (such as figure 1 as shown), large image mode (such as figure 2 shown), figure 1 , figure 2 It is an example of displaying the search results of a product search platform. [0003] Both methods have their own characteristics. The big picture method highlights the product picture, which is easy to grab the user's attention and can clearly show the product shape. The list method can display more product-related description information, ...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9577
Inventor 沈晶晶
Owner ALIBABA GRP HLDG LTD