BBT interactive advertisement technology and method for implementing BBT interactive advertisement technology through internet communication means

Abstract

The invention discloses a BBT interactive advertisement technology and a method for implementing the BBT interactive advertisement technology through an internet communication means and relates to the technical field of advertisement spreading and interacting. Users are registered, unique identifications of the users are obtained, an advertisement is registered, a unique identification of the advertisement is obtained, unique identification is carried out on a BBT interactive advertisement technology bearing platform, the advertisement comprising the advertisement ID is placed on the bearing platform comprising the platform ID, and the users watch and obtain the information; interaction is correctly carried out on the bearing platform in the mode set by an advertiser and the bearing platform; an interactive result is reported to a storage server platform and a manager; the server and the manager screen out the effectively interactive users according to the interactive rule set by the advertiser and the bearing platform in advance and feed back the related information to the advertiser. The BBT interactive advertisement technology and the method for implementing the BBT interactive advertisement technology through the internet communication means solve the problem that an advertisement publisher can not obtain the advertisement publishing effect in real time from an existing advertisement publishing mode, the advertisement publisher can master the advertisement volume information feedback in real time, and the advertisement publishing cost is lowered.

Description

technical field [0001] The invention relates to BBT interactive advertising technology and a method for realizing it through Internet communication means, and belongs to the technical field of advertising communication and interaction. Background technique [0002] The current mainstream advertising means of communication is mainly through television, radio, newspapers, magazines, leaflets, storefronts, roads, walls, the Internet and other carriers to display static pictures, sounds, videos and other information to the advertising audience, so that the advertising audience can see, Understand, remember, and be familiar with the purpose of the information conveyed by advertisements. This means of advertising communication is one-way communication. Advertisers and audiences cannot interact. Advertisers cannot know in real time how many audiences have seen the advertisement, understand and remember the advertisement, let alone Knowing how many advertising audiences can really u...

AI Technical Summary

Problems solved by technology

[0002] The current mainstream advertising means of communication is mainly through television, radio, newspapers, magazines, leaflets, storefronts, roads, walls, the Internet and other carriers to display static pictures, sounds, videos and other information to the advertising audience, so that the advertising audience can see, Understand, remember, and be familiar with the purpose of the information conveyed by advertisements. This means of advertising communication is one-way communication. Advertisers and audiences cannot interact. Advertisers cannot know in real time how many audiences have seen the advertisement, understand and remember the advertisement, let alone Knowing how many advertising audiences can really understand the meaning conveyed by the advertisement, because the communication process of the advertisement itself has ended from the time the advertisement is released to the audience seeing the advertisement. In this one-way, one-way process, the audience cannot accept the advertisement. Real-time feedback of the situation, and the traditional advertising communication has the disadvantages of heavy workload and delayed effect

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