Information display method and device

A web page display and keyword technology, applied in the information field, can solve problems such as poor user experience and invalid advertisement display, and achieve the effects of accurate audience, improved experience, and good information display effect

Active Publication Date: 2018-01-30
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the above-mentioned advertising display methods have defects: for the direct display of brand advertisements, the needs of the audience are not clear, therefore, it will cause invalid display of advertisements and poor user experience; while brand advertisements with precise brand audiences require users to have Establish initial awareness of the brand, which requires advertisers to establish this initial awareness for users in advance through other channels

Method used

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  • Information display method and device
  • Information display method and device
  • Information display method and device

Examples

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Embodiment Construction

[0015] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.

[0016] The information display method and device according to the embodiments of the present invention are described below with reference to the accompanying drawings.

[0017] Figure 1a It is a flowchart of an information presentation method according to an embodiment of the present invention, and this embodiment is described from the server side.

[0018] Such as Figure 1a As shown, the information presentation method includes:

[0019] S101. Receive a webpage presentation request from a client, obtain a corresponding webpag...

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PUM

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Abstract

The invention discloses an information showing method and device. The information showing method comprises a webpage showing request from a client side is received, a corresponding webpage and keywords are obtained according to the webpage showing request, and the webpage and the keywords are returned to the client side so that the keywords can be displayed in the webpage through the client side in a highlighting mode; the trigger operation of a user on the area where the keywords are located is received, and information corresponding to the keywords is obtained based on the trigger operation, and returned to the client side to be shown by the client side. According to the information showing method and device, the keywords are shown in the highlighting mode, on the premise that the user interested in the keywords and the keywords generate interaction, the corresponding information, such as advertisement information, is shown for the user, audiences are accurate, the information showing effect is good, elementary acknowledge of the user to the keywords does not need to be built in advance, the user does not need to carry out coordinate indexing actively, and the experience degree of the user is improved.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to an information presentation method and device. Background technique [0002] At present, many merchants have a strong demand for advertising, wanting to gain more attention for their brands and let people know their brands. Existing brand advertisers generally adopt brand advertisement display to realize, mainly to directly show the brand advertisement to people, which is a relatively pure form of brand advertisement. For brand advertisements with precise brand audiences, the corresponding brand advertisements will only be displayed when users search for certain keywords. [0003] However, the above-mentioned advertising display methods have defects: for the direct display of brand advertisements, the needs of the audience are not clear, therefore, it will cause invalid display of advertisements and poor user experience; while brand advertisements with precise brand...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
CPCG06F16/9574
Inventor 陈炜于徐瑜
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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