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Data processing method and device based on user scenario

A data processing and user technology, applied in the field of data processing based on user scenarios, can solve problems such as rough user characterization, and achieve the effects of enriching clustering features, improving expansion dimensions, and improving accuracy

Inactive Publication Date: 2015-05-27
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

That is to say, the existing technology basically only uses the user's current page or location as a factor to push or recommend information to the user, and the description of the user's needs is relatively rough.

Method used

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  • Data processing method and device based on user scenario
  • Data processing method and device based on user scenario

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Embodiment Construction

[0024] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0025] see figure 1 , figure 1 The outline illustrates a schematic flowchart of a data processing method based on a user scenario according to an embodiment of the present invention, and the method may include:

[0026] S101. Obtain trajectory data of the user within a predetermined period of time. The trajectory data includes more than one triplet (user, time, location), wherein each element in the triplet has one or more attribute characteristics;

[0027] S102, clustering the trajectory data according to one or more attribute characteristics of each element in the triplet, and determining the current scene information of the user according to the significant attribute characteristics in the clustering result;

[0028] S103. Send a message...

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Abstract

The invention provides a data processing method and a data processing device based on a user scenario. The method can comprise the following steps: acquiring track data of a user in a preset time period, wherein the track data comprises more than one triple (user, time and position), and each element in the triple has one or more than one attributive character; clustering the track data according to the one or more than one attributive character of each element in the triple, and determining the information of a scenario at which the user is positioned at present according to the attributive characters with significance in the clustering result; and transmitting the message associated with the information of the scenario at which the user is positioned at present to the user. According to the method and the device, compared with scenario description based on geographical location only, the description precision of the user scenario is improved, and different scenarios positioned at the same geographical location can be distinguished.

Description

technical field [0001] The present invention relates to the field of data processing, and more specifically, to a data processing method and device based on user scenarios. Background technique [0002] In the case of online information push or recommendation, most of the existing technologies use the current page of the user to determine the information to push to the user. For example, an e-commerce website will set different push content according to the type of page the user is currently on (for example, home page, paging category, search result page, product details page, add to shopping cart page, purchase success page, shopping cart page, etc.) . Similarly, in the push of information related to geographic location, most of the existing technologies use the current location of the user to determine parameters for pushing information to the user. For different users, and when the same user is in the same location at different times, the needs of users are very differe...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
Inventor 赵继承
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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