Method and device for generating television advertisement detecting information
A TV advertisement and video information technology, which is applied in the field of video advertisement, can solve the problems that the analysis results cannot obtain good monitoring results, the algorithm complexity is high, time-consuming and labor-intensive, etc.
Inactive Publication Date: 2015-05-27
MIAOZHEN INFORMATION TECH CO LTD
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[0004] From the above analysis, it can be seen that most of the existing manual broadcast monitoring methods rely on manpower, which is time-consuming and labor-intensive, and cannot guarantee accuracy; while using audio frequency identification monitoring, the algorithm complexity is high. As a result, good monitoring effects cannot be achieved
Therefore, in the current TV advertising market, there is a lack of a real-time and accurate method of obtaining monitoring information to meet the needs of advertisers
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[0032] figure 1 It is a flowchart of a method for generating TV advertisement monitoring information in the present invention. Such as figure 1 As shown, a method for generating TV advertisement monitoring information includes:
[0033] Step 100, intercepting the video information of the monitored advertisement and recording the corresponding playing time.
[0034] Before step 100, the method of the present invention also includes: setting a monitoring point number SpotID for the advertisement of the monitoring broadcast, and generating corresponding watermark image information according to the set SpotID; embedding the generated watermark image information into the advertisement of the monitoring broadcast in the information object.
[0035] It should be noted that the information object is a static picture, or a video image, or a flash image, etc., which are used to set promotion materials for the advertising publishers for their products.
[0036] When the information o...
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The invention discloses a method for generating television advertisement detecting information. When a detected advertisement is played, the method comprises the following steps: intercepting video information of the detected advertisement and recording corresponding play time; extracting watermark image information in the video information of the detected advertisement and obtaining a monitoring point number SpotID from the extracted watermark image information; comparing the obtained SpotID and the recorded corresponding play time with a play schedule, and generating detecting information. The invention further discloses a device corresponding to the method. With the adoption of the method, real-time automated detection of television advertisements is realized and effective and accurate detecting information is provided for protecting rights and interests of advertisers.
Description
technical field [0001] The invention relates to the field of video advertisements, in particular to a method and device for generating television advertisement monitoring information. Background technique [0002] Television advertising is currently the most common and widespread form of advertising. Publishers of advertisements receive benefits from the publication of advertisements. Advertisers spend money to publish their product advertisements, mainly to increase corporate popularity and product awareness, so as to obtain better market returns. In the process of broadcasting TV advertisements, it is a concern of advertisers that the quality, frequency and time period of advertisement broadcasting conform to the contract. However, in the actual broadcast process, it often happens that the time, quantity, and quality agreed in advance are not played. In order to gain benefits by broadcasting more advertisements within the same time period, advertising publishers may even...
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IPC IPC(8): H04N21/442H04N21/458H04N21/8358
CPCH04N21/8358H04N21/44204H04N21/458
Inventor 郑瑞峰欧阳佑陈家耀冯是聪吴明辉
Owner MIAOZHEN INFORMATION TECH CO LTD