Advertisement delivery method, device and advertisement delivery server
An advertisement delivery and server technology, which is applied in the fields of instruments, special data processing applications, and electronic digital data processing. Frequency, the best effect, the effect of accurate delivery ratio
Active Publication Date: 2018-04-17
SHANGHAI MININGLAMP ARTIFICIAL INTELLIGENCE GRP CO LTD
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- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
The disadvantages of this technology are: the amount of advertisements cannot be adjusted, the advertisements cannot be controlled in combination with the browsing frequency, and the proportion of advertisements for each brand expected by the advertiser cannot be guaranteed to be consistent with the originally planned budget ratio.
Method used
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Experimental program
Comparison scheme
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Embodiment
[0040] like figure 1 As shown, this embodiment provides an advertisement delivery method, including the following steps:
[0041] S101: Receive an advertisement placement request sent by a user through a media website;
[0042] The information carried in the advertisement delivery request includes: one or more of the user attributes, the MZID in the cookie of the user's browser, the identifier of the advertising space, the IP address of the user, and the actual browsing frequency of the advertisement recorded by the cookie of the user's browser. Among them, user attributes refer to age, gender, occupation information, etc., which can be used to filter advertising ideas that do not meet user attributes; MZID is the unique ID stored in the browser cookie by the system, and is only used to identify machines. Does not involve user privacy, the ad slot identifier is used to determine the media website and the ad slot in the website where the ad placement request comes from, so as ...
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The invention discloses an advertisement placement method and device, which are applied to an advertisement placement server. The method includes: receiving an advertisement placement request sent by a user through a media website, the advertisement placement request carrying an advertisement position identifier; One or more advertisements that can be placed in the advertising space of the media website, and the advertising schedule information includes each advertisement and the media website, advertising space and estimated delivery amount to be placed; For an advertisement, calculate the ratio of the actual delivery amount of the advertisement on the said advertising space of the media website to the estimated delivery amount; if the calculated minimum ratio is less than the preset ratio threshold, the advertisement corresponding to the minimum ratio will be placed in the The advertising space of the media website is placed. The method and device of the present invention can dynamically adjust the placement of advertisements, dynamically select optimal advertisements for placement under a limited amount of media placement, and can ensure that the ratio of brand placement is correct.
Description
technical field [0001] The invention relates to the field of Internet advertisement delivery, in particular to an advertisement delivery method, device and advertisement delivery server. Background technique [0002] In the field of Internet advertising, advertisers generally purchase media inventory according to CPM (cost per thousand impressions) for advertising. The media website will place the advertisement creative of the advertiser's corresponding brand according to the number of advertisement exposures purchased by the advertiser. Generally, advertisers have specific requirements for advertising campaigns involving their brands. For example, media sites are required to deliver their advertisements to users in a specific region within a certain period of time, and the same user cannot visit their brand's advertising creative more than a few times. Even advertise to a certain age group or a certain gender. [0003] Larger advertisements mainly have many brands that n...
Claims
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IPC IPC(8): G06F17/00
Inventor 顾石欧阳佑郭晋鹏徐浩吴明辉
Owner SHANGHAI MININGLAMP ARTIFICIAL INTELLIGENCE GRP CO LTD