Advertisement injecting effect evaluation and intelligent push decision method based on face identification and big data analysis

A face recognition and advertising placement technology, applied in the field of advertising psychology, can solve problems such as high cost, no evaluation of advertising placement effect, and low conversion income

Inactive Publication Date: 2017-07-21
杨伊迪
View PDF7 Cites 67 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Some small businesses don’t even get real-time and objective evaluation of the effect of advertising. They can only estimate the effect based on the nature and quantity of the advertising space to be placed. During this period, high costs are incurred, and the conversion benefits are very little.
At the same time, the real profit brought by advertising is difficult to calculate
[0005] To sum up, with the diversification of adve...

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement injecting effect evaluation and intelligent push decision method based on face identification and big data analysis
  • Advertisement injecting effect evaluation and intelligent push decision method based on face identification and big data analysis
  • Advertisement injecting effect evaluation and intelligent push decision method based on face identification and big data analysis

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0064] Specific embodiments of the present invention will be described in detail below.

[0065] 1. Advertising effect detection stage

[0066] Step 1: Prepare the advertisement to be tested.

[0067] Number the advertisements to be tested in the advertisement collection, and assign initial attributes to each advertisement according to the merchant’s preset theme for the advertisements in the advertisement collection. The measured properties are represented by default values.

[0068] Step 2: Create an advertisement data table.

[0069] Create an advertisement data table for the advertisement collection, store each advertisement to be tested as a record in the advertisement data table, and the fields of the record include: advertisement name and advertisement number.

[0070] Step 3: Make the initial delivery.

[0071] During the specified advertising preliminary test period, all the advertisements in the advertisement collection will be played on the electronic billboard ...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

The invention discloses an advertisement injecting effect evaluation and intelligent push decision method based on face identification and big data analysis. The advertisement injecting effect evaluation and intelligent push decision method comprises a face identification technology is employed to obtain face feature data of the audience group, and the data is introduced into an advertisement injecting effect evaluation module as parameters, and is used for quantifying the advertisement injecting effect; furthermore, historical data is stored in a database, a data analysis system can carry out further analysis, the analysis result can be provided for the advertiser as an injecting decision reference, and can also be provided for the advertising agency who can carry out reasonable bidding and charging on the advertising position. At the same time, an FAEM matching algorithm is employed to match the advertisement played at present with audience face feature data at present, and advertisement push is carried out in dependence on the matching result. According to the invention, accurate evaluation of the advertisement injecting effect can be given out scientifically and objectively, and advertisements can be injected selectively and intelligently in dependence on audiences of the advertisements.

Description

technical field [0001] The invention relates to the fields of face recognition and big data analysis technology and advertising psychology, in particular to an advertising delivery effect evaluation and intelligent push decision-making method suitable for advertising media such as electronic billboards. Background technique [0002] The types of advertisements in China can be divided into print advertisements, electronic advertisements, traffic advertisements, and outdoor advertisements according to the media, and the evaluation methods for the effectiveness of these advertisements can be summarized as observation, experiment, interview, projection, and questionnaire. These traditional evaluation methods almost all rely on manual investigation, which is an inefficient and inaccurate evaluation method. [0003] At the same time, the evaluation of advertising delivery effects can be divided into: pre-advertising testing, advertising testing, post-advertising testing, and track...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
IPC IPC(8): G06Q30/02G06K9/00H04L29/08
CPCG06Q30/0245G06V40/172G06V40/174G06V40/178H04L67/55
Inventor 朱思宇杨伊迪
Owner 杨伊迪
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap