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A method and system for accurately delivering advertisements and information in audio and video live streams

A technology of audio, video, and live streaming, applied to TV system components, color TV components, TVs, etc., can solve the problems of reducing advertising, information value, push, etc., and achieve the effect of improving viewing experience

Active Publication Date: 2018-07-24
北京中传数广技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] The advertisements and information broadcast in digital TV programs (digital TV programs mainly include: cable digital TV programs, TV programs conforming to terrestrial national standards, and TV programs conforming to mobile terminal standards, etc.) are all popular advertisements and information, and, currently The general practice of set-top boxes is to decode and output a single program stream. The advertisements and information that users watch are all included in the program, and the content is the same. Operators cannot push specific and accurate advertisements, information and information for specific user groups. services, which greatly reduces the value of advertising and information itself

Method used

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  • A method and system for accurately delivering advertisements and information in audio and video live streams
  • A method and system for accurately delivering advertisements and information in audio and video live streams
  • A method and system for accurately delivering advertisements and information in audio and video live streams

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Embodiment Construction

[0026] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0027] Embodiments of the present invention provide a method and system for accurately delivering advertisements and information in live audio and video streams. The present invention will be described in detail below in conjunction with the accompanying drawings.

[0028] Embodiments of the present invention provide a system for accurately delivering advertisements and information in audio and video live streams, such as Figure 1A As shown, the delivery system ma...

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Abstract

The present invention provides a method and system for accurately delivering advertisements and information in audio and video live streams. The system includes: a program production unit produces a live program and alternative audio and video including label identification, and sends the live program and alternative audio and video To the program broadcasting unit; set a tag mark before the multiple video frames of the live program and alternative audio and video, generate a video frame with a mark, and set a mark mark before the start frame and the end frame respectively, generate a start frame with a mark The start frame and the end frame with logo; the precise advertisement and information production unit produces different types of precise advertisements and / or information according to the program classification, and sends them to the terminal equipment; the program broadcast unit integrates the live program and alternative audio and video before sending To each program broadcasting unit; the program broadcasting unit forwards the live program and alternative audio and video to the terminal device; the terminal device plays the live program, and switches the alternative audio and video to one of the accurate advertisements and / or information according to the tag identification for playback.

Description

technical field [0001] The present invention relates to digital television technology, in particular to a method and system for accurately placing advertisements and information in live audio and video streams. Background technique [0002] The advertisements and information broadcast in digital TV programs (digital TV programs mainly include: cable digital TV programs, TV programs conforming to terrestrial national standards, and TV programs conforming to mobile terminal standards, etc.) are all popular advertisements and information, and, currently The general practice of set-top boxes is to decode and output a single program stream. The advertisements and information that users watch are all included in the program, and the content is the same. Operators cannot push specific and accurate advertisements, information and information for specific user groups. services, which greatly reduces the value of advertising and information itself. Contents of the invention [0003...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2668H04N5/268H04N21/43
Inventor 王兰柱韦登林周爱
Owner 北京中传数广技术有限公司
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