Information recommendation method and device

A technology of information recommendation and recommendation method, which is applied in special data processing applications, instruments, electrical digital data processing, etc. It can solve the problems of low recommendation efficiency and inability for users to recommend effective information, and achieve the effect of improving recommendation efficiency

Inactive Publication Date: 2016-02-03
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, since the user is more familiar with the distribution of shops around the frequently active location (resident point), the recommendation result obtained according to the existing re

Method used

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  • Information recommendation method and device
  • Information recommendation method and device

Examples

Experimental program
Comparison scheme
Effect test

Example Embodiment

[0024] Example one

[0025] figure 1 This is a flowchart of a method for recommending information provided by the first embodiment of the present invention. This embodiment is applicable to the situation of recommending information for users. The method can be executed by a terminal capable of running a geographic location information service application such as a map application. For terminals such as smart phones, tablet computers, smart wearable devices, etc., the method specifically includes the following:

[0026] S110. Acquire the target location area where the user is currently located.

[0027] The target location area may be a residential area, such as a cell where the user lives. The target location area may also be a permanent work area, such as an office building where the user works. If the user has been connected to a wireless network (Wi-Fi), the target location area where the user is located can be determined according to the user's Internet Protocol Address (IP add...

Example Embodiment

[0038] Example two

[0039] The embodiment of the present invention also provides a method for information recommendation, as a further description of the first embodiment, such as image 3 As shown, S110, obtaining the target location area where the user is currently located, can be implemented through the following operations:

[0040] S101. Acquire the current location of the user.

[0041] Obtain the current position of the user through the Global Positioning System (GPS). The global positioning system can provide a coordinate value for the terminal, which can be used to represent the current location of the user.

[0042] S102: If the current location is located in the preset location area, determine the preset location area currently located as the target location area.

[0043] Users do not have special recommendation requirements in all areas. For example, they may not be able to order takeaways (takeaways are for meals) or not sure whether they need to order takeaways on the w...

Example Embodiment

[0077] Example three

[0078] Figure 5 This is a flowchart of an information recommendation method provided in the third embodiment of the present invention. This embodiment specifically describes the foregoing embodiment through a usage scenario, such as Figure 5 As shown, the method includes:

[0079] S201: The terminal receives a recommendation request triggered by the user.

[0080] The user clicks on surrounding recommendations in the map application to trigger a recommendation request.

[0081] S202. Obtain the current location of the user through a global positioning system.

[0082] S203: Determine whether the current location is located in a resident area, a resident work area, or a non-resident city.

[0083] S204a: If the current location information is located in the resident area, filter out group buying information, activity information, and leisure and entertainment information within 10 kilometers from the preset recommendation information database to obtain recommendat...

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Abstract

The invention discloses an information recommendation method and device. The method includes the steps of obtaining the target position region where a user is currently located, and determining the recommendation mode according to the target position region, wherein the recommendation mode is adapted to the requirements of the user in the target position region; generating a recommendation result corresponding to the recommendation mode; outputting the generated recommendation result. According to the information recommendation method and device, the recommendation mode can be determined according to the target position region where the user is currently located, and the recommendation mode is adapted to the requirements of the user in the target position region, so that the recommendation result obtained according to the recommendation mode can provide more effective information for the user, and recommendation efficiency is improved.

Description

technical field [0001] Embodiments of the present invention relate to geographic location service technology, and in particular to a method and device for information recommendation. Background technique [0002] With the development of location-based service (Location Based Service, LBS) technology, location information service applications such as map applications can not only passively provide users with location information of buildings, but also actively recommend information about shops around users. [0003] When recommending store information, according to the user's current location, store information that is closer to the current location (eg, within 5 kilometers) and has a higher click-through rate (eg, more than 50 clicks per day) is recommended to the user first. [0004] However, since the user is more familiar with the distribution of shops around the frequently active location (resident point), the recommendation result obtained according to the existing reco...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/00G06F16/9537
Inventor 潘文海禚伟
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD
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