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Information recommendation method and device

A technology of information recommendation and recommendation method, which is applied in special data processing applications, instruments, electrical digital data processing, etc. It can solve the problems of low recommendation efficiency and inability for users to recommend effective information, and achieve the effect of improving recommendation efficiency

Inactive Publication Date: 2016-02-03
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, since the user is more familiar with the distribution of shops around the frequently active location (resident point), the recommendation result obtained according to the existing recommendation method contains many shop information that the user already knows, and thus cannot be given to the user. Recommend enough effective information, but the recommendation efficiency is low

Method used

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  • Information recommendation method and device
  • Information recommendation method and device

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0025] figure 1 It is a flow chart of a method for information recommendation provided by Embodiment 1 of the present invention. This embodiment is applicable to the situation of recommending information for users. This method can be executed by a terminal capable of running geographic location information service applications such as map applications. Terminals such as smart phones, tablet computers, smart wearable devices, etc., the method specifically includes the following:

[0026] S110. Obtain the target location area where the user is currently located.

[0027] The target location area may be a resident residential area, such as a community where the user lives. The target location area may also be a resident work area, such as an office building where the user goes to work. If the user has connected to the wireless network (Wi-Fi), the target location area where the user is located can be determined according to the user's Internet Protocol Address (Internet Protoco...

Embodiment 2

[0039] The embodiment of the present invention also provides a method for information recommendation, as a further description of Embodiment 1, as image 3 As shown, S110, obtaining the target location area where the user is currently located, may be implemented through the following operations:

[0040] S101. Obtain the current location of the user.

[0041] The current location of the user is acquired through a Global Positioning System (Global Positioning System, GPS). The global positioning system can provide a coordinate value for the terminal, and the coordinate value can be used to represent the current location of the user.

[0042] S102. If the current location is in the preset location area, determine the current preset location area as the target location area.

[0043] Users do not have special recommendation needs in all areas, for example, they may not be able to order takeaways on the way to work (takeaways are open meals) or are not sure whether to order take...

Embodiment 3

[0078] Figure 5 It is a flow chart of an information recommendation method provided by Embodiment 3 of the present invention. This embodiment specifically describes the above embodiment through a usage scenario, as shown in Figure 5 As shown, the method includes:

[0079] S201. The terminal receives a recommendation request triggered by a user.

[0080] The user clicks on the surrounding recommendation in the map application to trigger a recommendation request.

[0081] S202. Obtain the current location of the user through the global positioning system.

[0082] S203. Determine whether the current location is located in a permanent residence area, a permanent work area, or a non-resident residence city.

[0083] S204a. If the current location information is located in the resident area, filter out group buying information, event information, and leisure and entertainment information within 10 kilometers from the preset recommended information database to obtain a recommen...

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Abstract

The invention discloses an information recommendation method and device. The method includes the steps of obtaining the target position region where a user is currently located, and determining the recommendation mode according to the target position region, wherein the recommendation mode is adapted to the requirements of the user in the target position region; generating a recommendation result corresponding to the recommendation mode; outputting the generated recommendation result. According to the information recommendation method and device, the recommendation mode can be determined according to the target position region where the user is currently located, and the recommendation mode is adapted to the requirements of the user in the target position region, so that the recommendation result obtained according to the recommendation mode can provide more effective information for the user, and recommendation efficiency is improved.

Description

technical field [0001] Embodiments of the present invention relate to geographic location service technology, and in particular to a method and device for information recommendation. Background technique [0002] With the development of location-based service (Location Based Service, LBS) technology, location information service applications such as map applications can not only passively provide users with location information of buildings, but also actively recommend information about shops around users. [0003] When recommending store information, according to the user's current location, store information that is closer to the current location (eg, within 5 kilometers) and has a higher click-through rate (eg, more than 50 clicks per day) is recommended to the user first. [0004] However, since the user is more familiar with the distribution of shops around the frequently active location (resident point), the recommendation result obtained according to the existing reco...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/00G06F16/9537
Inventor 潘文海禚伟
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD
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