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Advertisement information push method and server

A technology for advertising information and advertising push, which is applied in the electronic field to achieve the effect of saving resources and saving costs

Inactive Publication Date: 2016-02-24
BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Can solve the problem of how to accurately deliver advertising information to users

Method used

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  • Advertisement information push method and server
  • Advertisement information push method and server

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Embodiment Construction

[0066] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0067] In this embodiment of the present invention, the execution subject may be a server, and the server may include a server for pushing advertisement information.

[0068] See figure 1 , is a schematic flowchart of the first embodiment of a method for pushing advertisement information in the present invention. like figure 1 As shown, a method for pushing advertisement information described in this embodiment includes steps:

[0069] S100. Acquire associated use...

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Abstract

An embodiment of the present invention discloses an advertisement information push method. The method comprises: when it is required to push advertisement information to a user, acquiring users associated with the user; searching for an advertisement push record of the associated users, and acquiring target advertisement information according to the advertisement push record; and pushing the target advertisement information to the user. An embodiment of the present invention also discloses a server. With the adoption of the method and server provided by the present invention, advertisement information can be accurately pushed to the user, resources can be reserved, and costs can be reduced.

Description

technical field [0001] The invention relates to the field of electronic technology, in particular to a method and server for pushing advertisement information. Background technique [0002] With the improvement of Internet technology and more and more people using the Internet, the advertising push business has also achieved rapid development. The advertisement push service is that the advertisement server can push advertisements to users. [0003] At present, when the server pushes an advertisement to the user, the server randomly obtains any piece of advertisement information from the advertisement information database and pushes it to the user. Poor placement accuracy wastes resources and increases operator costs. Contents of the invention [0004] The technical problem to be solved by the embodiments of the present invention is to provide a method and server for pushing advertisement information. It can solve the problem of how to accurately deliver advertising info...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0277G06F16/951
Inventor 虞航仲
Owner BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD