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Information processing method and server

An information processing method and information bit technology, which are applied in the field of information processing methods and servers, and can solve the problems of inaccurate information recommendation and sharing, etc.

Active Publication Date: 2016-05-11
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the scenario where the information recommendation and sharing method is adopted, users often receive information recommendation sharing that they are not interested in. If the user actively clicks to close the information recommendation sharing, the user will not be recommended to share this information for a period of time. If the user does not take the initiative Click to close the information recommendation sharing, and the user will always be recommended to share this information. However, through this directional recommendation mechanism that only responds to active click user feedback, it cannot provide users with the information they need. , that is to say, there is a problem that information recommendation sharing is not accurate enough, and there is no effective solution to this problem

Method used

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  • Information processing method and server
  • Information processing method and server
  • Information processing method and server

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0034] An information processing method in an embodiment of the present invention, such as figure 2 As shown, the method includes:

[0035] Step 101. Acquire first information from a first terminal, where the first information at least includes: information content and information presentation style parameters, so as to generate third information to be presented to a second terminal.

[0036]Here, the first terminal may be the terminal where the advertiser is located, or referred to as an object that provides advertising materials and content promotion. For information content, taking advertisement as an example, it includes many types, such as: the basic information of advertisements such as the performance elements (spokesperson, advertisement copy, music, etc.) contained in the advertisement works; for example: the brand-related information conveyed through advertisements Or brand information such as brand use experience that exists in consumers' memory; for example: info...

Embodiment 2

[0063] An information processing method in an embodiment of the present invention, such as Figure 4 As shown, the method includes:

[0064] Step 201. Acquire first information from the first terminal, where the first information at least includes: information content and information presentation style parameters, so as to generate third information to be presented to the second terminal.

[0065] Here, the first terminal may be the terminal where the advertiser is located, or referred to as an object that provides advertising materials and content promotion. For information content, taking advertisement as an example, it includes many types, such as: the basic information of advertisements such as the performance elements (spokesperson, advertisement copy, music, etc.) contained in the advertisement works; for example: the brand-related information conveyed through advertisements Or brand information such as brand use experience that exists in consumers' memory; for example:...

Embodiment 3

[0097] Based on the above-mentioned embodiments 1-2, the information processing method of the embodiment of the present invention aims at the processing node corresponding to the stage of primary selection of the first information in response to the retrieval request of the second terminal, by distinguishing the type of user value Initially realize the diversity of candidate information in space, specifically, such as Figure 5 As shown, take the following implementation process to achieve:

[0098] Step 301, receiving a retrieval request from the second terminal, and judging the user type of the second terminal according to the first preset rule.

[0099] Step 302, when the type of the second terminal user is a low-value type, do not respond to the retrieval request, or respond to the retrieval request, parse out that the number of candidate information requests in the retrieval request is X, and return Y candidate information , the X>Y.

[0100] Here, this step can also be...

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Abstract

The invention discloses an information processing method and a server. The method comprises the following steps: acquiring first information from a first terminal, wherein the first information at least comprises information content and an information presentation style parameter in order to generate third information presented to a second terminal; acquiring second information from the second terminal, wherein the second information at least comprises user basic information and / or user behavior information and / or user relationship chain information; generating sampling information according to the first information and the second information, and constructing at least one processing strategy corresponding to a first class processing node which interacts with the first terminal and at least one processing strategy corresponding to a second class processing node which interacts with the second terminal according to the sampling information; and generating the third information according to the first information and the at least one processing strategy, and transmitting the third information to the second terminal in order to perform information presentation.

Description

technical field [0001] The invention relates to communication technology, in particular to an information processing method and server. Background technique [0002] In the process of implementing the technical solutions of the embodiments of the present application, the inventors of the present application at least found the following technical problems in the related art: [0003] There are many ways to share information. For example, when a user sees a great piece of news, he can forward the news through Weibo. This is a kind of information sharing; for example, when watching a video, the user can not only see the video Programs, you can also see some interstitial advertisement recommendations, hot news or headline news tips, which is also a kind of information sharing; For example, if a user browses a shopping website and wants to buy shoes of a certain brand, when they get information about buying shoes of this brand, they will also get another shopping website or othe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535G06Q30/0267G06Q30/0269G06Q50/01
Inventor 赫南张博王艳敏陈敏冯喆王良栋靳志辉苏麒匀蒋梦婷
Owner TENCENT TECH (SHENZHEN) CO LTD