Method and device of monitoring validity of promotion links

An effective, link list technology, applied in other database retrieval, marketing, network data retrieval and other directions, can solve problems such as increasing business costs, reducing promotion effects, and failing to jump, to improve user experience, improve delivery effects, Avoid paying effects

Active Publication Date: 2016-06-29
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] 1. When there is a promotional link that redirects abnormally, the merchant cannot be notified in time to correct it. As a result, when the user clicks on the promotional link that redirects abnormally, they will never be able to jump to the real target landing page, which will affect the user experience;
[0007] 2. Increase the cost of merchants and reduce the effect of promotion. Currently, promotion platforms such as search engines or video media have a model of charging users per click. When users click on a promotion link that jumps abnormally, they cannot jump to the target landing page. , which directly leads to the loss of merchants

Method used

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  • Method and device of monitoring validity of promotion links
  • Method and device of monitoring validity of promotion links
  • Method and device of monitoring validity of promotion links

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Experimental program
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Embodiment Construction

[0022] The invention automatically simulates the entire process of the promotion link through the crawler and automatically judges whether the jump is normal. When it is determined that the link has an abnormal jump, the merchant is notified to modify the link in time, thereby realizing the automatic monitoring of the entire promotion link.

[0023] In order to make the objectives, technical solutions, and advantages of the present invention clearer, the following further describes the present invention in detail in conjunction with specific embodiments and with reference to the accompanying drawings.

[0024] In an exemplary embodiment of the present invention, a method for monitoring the effectiveness of promotion links is provided. Please refer to figure 1 , The method for monitoring the effectiveness of the promotion link in this embodiment includes:

[0025] Step A: Receive a list of promotion links configured by the user;

[0026] The user here can be a merchant or an e-commerce...

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Abstract

The invention provides a method and a device of monitoring validity of promotion links. According to the method, a reptile is used to simulate a whole jumping process, and the whole jumping process of the link can be monitored; the jumping is determined to be normal according to the HttpResponse object, and the monitoring is also valid on the multi-stage jumping process, and therefore the user can be prevented from clicking the abnormal jumping links, and the user experience can be improved, and at the same time, the merchants can be prevented from paying for the abnormal jumping links clicked by the user, and the advertising effect can be improved.

Description

Technical field [0001] The present invention relates to the technical field of e-commerce, in particular to a method and device for monitoring the validity of promotion links. Background technique [0002] With the increasing popularity of the Internet, marketing through the Internet platform has become one of the important means of business promotion, including e-mail marketing, search engine marketing, etc., all through the display of promotion links to users, after users click, jump Go to the target landing page promoted by the merchant. [0003] When using the Internet platform for marketing promotion, in order to measure the effect of marketing promotion, the usual practice is to deploy a jump system between the Internet platform and the real target landing page. When the user clicks on the promotion link, the request first goes through the jump system , The jump system records related logs, and then the jump system jumps the request to the target landing page. [0004] In ord...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06F16/951G06F16/972G06Q30/0242
Inventor 李强廖耀华
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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