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Method and system for dynamically managing web advertisement sites

A dynamic management and advertising space technology, applied in the Internet field, can solve the problems of untargeted advertising, flexible advertising, and poor advertising effects, and achieve good advertising effects, increased user experience, and strong pertinence

Inactive Publication Date: 2016-08-24
WUHAN DOUYU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Aiming at the above defects or improvement needs of the prior art, the present invention provides a method and system for dynamically managing website advertising spaces, the purpose of which is to solve the problem in existing website advertisement placement that only one type of advertising space can be fixedly displayed. The technical problems of untargeted ad delivery, flexibility of ad delivery and poor advertising effect caused by the creative

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  • Method and system for dynamically managing web advertisement sites

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Embodiment Construction

[0025] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention. In addition, the technical features involved in the various embodiments of the present invention described below can be combined with each other as long as they do not constitute a conflict with each other.

[0026] like figure 1 As shown, the method for dynamically managing website advertisement space of the present invention comprises the following steps:

[0027] (1) For different website content, correspondingly create multiple different advertising spaces; specifically, the essence of this step is to establish the mapping relationship between the advertising space and the website content. If th...

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Abstract

The invention discloses a method for dynamically managing web advertisement sites, and the method comprises the steps: correspondingly building a plurality of different advertisement sites according to different website contents; selecting a corresponding advertisement site from the built advertisement sites according to the advertisement promotion demands; determining an advertisement material corresponding to the advertisement site, and enabling the advertisement material to be placed at the corresponding advertisement site; receiving a website browsing request sent by a user, and judging the corresponding website content and whether there are the corresponding advertisement site and advertisement material or not according to the website browsing request: displaying the advertisement site and advertisement material, which are corresponding to the website content, to a user if there are the corresponding advertisement site and advertisement material. The method can solve technical problems that advertisement putting is not well-targeted and is poor in flexibility and advertisement effect because the advertisement site just can be fixed for displaying the advertisement material in the prior art.

Description

technical field [0001] The invention belongs to the technical field of the Internet, and more specifically relates to a method and a system for dynamically managing website advertisement positions. Background technique [0002] At present, Internet websites generally place advertisements to increase the operating income of the website. There are many display forms of advertisements, such as banners, floating animations, slideshows, etc. The creative materials also have various forms of expression such as pictures, videos, and animations. Moreover, the creative will also be dynamically adjusted according to the schedule, customer requirements, or event arrangements. [0003] At present, there are certain problems in the display methods of advertisements on most websites. The most prominent problem is that the display of advertisements is not flexible enough, and different types of creative materials cannot be displayed according to the content of the website, that is, an adve...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0277G06Q30/0243
Inventor 黎凌
Owner WUHAN DOUYU NETWORK TECH CO LTD
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