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Statistical method and device for user behavior data
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A data and user technology, applied in the field of communication, to achieve the effect of improving operational efficiency
Active Publication Date: 2017-04-26
WUHAN DOUYU NETWORK TECH CO LTD
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[0003] Aiming at the problems existing in the prior art, the embodiment of the present invention provides a method and device for counting user behavior data, which is used to solve the problems in the prior art that cannot be tracked in the browser webpage of the Internet barrage live broadcast website. Conduct statistics and analysis of behavior, and then optimize the technical issues of website functions according to the statistical results
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Embodiment 1
[0052] This embodiment provides a method for counting user behavior data, such as figure 1 As shown, the method includes:
[0053] S101, using a js script program to capture user behavior data on a website page.
[0054] In this step, the js script program is parasitic in the browser. When the user opens the website page through the browser, the HTML content of the website page will refer to the js script source file path through the script. When the browser parses the HTML of the website page, It will automatically load and parse and execute the js script source file. In this way, the js script program can be used to capture the user's behavior data on the website page.
[0055] Here, the types of user behavior data include: frequency data of browsing website pages, track data of browsing website pages, frequency data of operating functional blocks in website pages, track data of operating functional blocks in website pages, etc. The format of the user behavior data is gen...
Embodiment 2
[0091] Corresponding to Embodiment 1, this embodiment also provides a device for counting user behavior data, such as figure 2 As shown, the device includes: a grabbing unit 21, a processing unit 22 and a reporting unit 23; wherein,
[0092] The grabbing unit 21 is used to grab the user's behavior data on the website page by using the js script program. Here, the js script program is parasitic in the browser. When the user opens the website page through the browser, the HTML content of the website page will refer to the source file path of the js script through script, and when the browser parses the HTML of the website page, grab Unit 21 will automatically load and parse and execute the js script source file. In this way, the js script program can be used to capture the user's behavior data on the website page.
[0093] Here, the types of user behavior data include: frequency data of browsing website pages, track data of browsing website pages, frequency data of operating ...
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Abstract
The invention provides a statistical method and device for user behavior data. The method comprises the steps of capturing behavior data of a user on web pages by using a js script program; processing the captured user behavior data; and reporting the processed user behavior data to a web server according to a reporting strategy, thus allowing the web server to be capable of performing data statistics on the user behavior data. Therefore, the web server can send a statistical result to research personnel who can optimize functions of an Internet pop-up webcast websites according to the statistical result, and thus operation efficiency of the user is improved.
Description
technical field [0001] The invention relates to the field of communication technology, in particular to a method and device for counting user behavior data. Background technique [0002] Internet barrage live broadcast websites are updated very quickly, but most websites are too subjective about the update and development of website functions. Behavior statistics and analysis, and finally summarize and formulate website function optimization and development plans through the results of user behavior data analysis. Contents of the invention [0003] Aiming at the problems existing in the prior art, the embodiment of the present invention provides a method and device for counting user behavior data, which is used to solve the problems in the prior art that cannot be checked in the browser webpage of the Internet barrage live broadcast website. Conduct statistics and analysis of behavior, and then optimize the technical issues of website functions according to the statistica...
Claims
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