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Method and device for keyword quality detection

A keyword and quality degree technology, applied in the Internet field, can solve problems such as incomplete test results, complicated operations, and omissions

Active Publication Date: 2021-06-08
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the existing methods for improving the quality of keywords, the inventor found that some factors may be missed when manually detecting the quality of keywords, making the detection results incomplete and complicated to operate
In summary, the existing methods for improving the quality of keywords are inefficient

Method used

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  • Method and device for keyword quality detection
  • Method and device for keyword quality detection
  • Method and device for keyword quality detection

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Embodiment Construction

[0025] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0026] In order to solve the problem of poor versatility in the existing query interface, the embodiment of the present invention provides a method for detecting keyword quality, such as figure 1 As shown, the method includes:

[0027] 101. Obtain a target account structure, where the target account structure includes keywords for advertisement search and creative information corresponding to the keywords.

[0028] In this embodim...

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Abstract

The invention discloses a method and device for detecting the quality degree of a keyword, relates to the technical field of the Internet, and is invented to solve the problem of low efficiency of the method for improving the quality degree of a keyword in the prior art. The method of the present invention includes: obtaining the target account structure, the target account structure includes keywords for advertisement search, and creative information corresponding to keywords; receiving class keywords, which are used to map multiple keywords of the same type; searching for class keywords The keywords mapped to the keywords are used to obtain target keywords; the creative information of the target keywords is analyzed to obtain keyword quality analysis results; and the keyword quality analysis results are output. The present invention is suitable for application in the process of merchants designing search engine marketing schemes.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for detecting keyword quality. Background technique [0002] The quality degree is a comprehensive index to measure the quality of keywords in search promotion, and it mainly reflects the recognition degree of netizens to the keywords and keyword ideas participating in the promotion search. [0003] Usually in the promotion link, the higher the ranking of the advertisement may get more potential users, the main factors affecting the ranking of keywords are: the bid of the keyword and the quality of the keyword. In consideration of the budget, merchants usually improve the ranking of product advertisements in the promotion links by improving the quality of keywords. A common way to improve the quality of keywords is to manually detect the quality of keywords in the existing account structure, and then improve the account structure according to the detecti...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0241
Inventor 王婷婷
Owner BEIJING GRIDSUM TECH CO LTD