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Keyword quality score detecting method and device

A keyword and quality technology, applied in the Internet field, can solve the problems of low keyword efficiency, omission, incomplete detection results, etc., and achieve the effect of improving efficiency, avoiding mistakes, and simplifying the process of detecting keyword quality.

Active Publication Date: 2017-05-10
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the existing methods for improving the quality of keywords, the inventor found that some factors may be missed when manually detecting the quality of keywords, making the detection results incomplete and complicated to operate
In summary, the existing methods for improving the quality of keywords are inefficient

Method used

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  • Keyword quality score detecting method and device
  • Keyword quality score detecting method and device
  • Keyword quality score detecting method and device

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Embodiment Construction

[0025] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0026] In order to solve the problem of poor versatility in the existing query interface, the embodiment of the present invention provides a method for detecting keyword quality, such as figure 1 As shown, the method includes:

[0027] 101. Obtain a target account structure, where the target account structure includes keywords for advertisement search and creative information corresponding to the keywords.

[0028] In this embodim...

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Abstract

The invention discloses a keyword quality score detecting method and device, relates to the technical field of Internet, and aims at solving the problem that a keyword quality score improving method in the prior art is low in efficiency. The method comprises that an objective account structure which comprises an advertisement searching keyword and creative information corresponding to the keyword is obtained; a class keyword used to map keywords of the same class is received; keywords mapped by the class keyword are searched to obtain an objective keyword; creative information of the objective keyword is analyzed to obtain a keyword quality score analysis result; and the keyword quality score analysis result is output. The method and device can be applied to the process of designing a search engine marketing scheme for sellers.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for detecting keyword quality. Background technique [0002] The quality degree is a comprehensive index to measure the quality of keywords in search promotion, and it mainly reflects the recognition degree of netizens to the keywords and keyword ideas participating in the promotion search. [0003] Usually in the promotion link, the higher the ranking of the advertisement may get more potential users, the main factors affecting the ranking of keywords are: the bid of the keyword and the quality of the keyword. In consideration of the budget, merchants usually improve the ranking of product advertisements in the promotion links by improving the quality of keywords. A common way to improve the quality of keywords is to manually detect the quality of keywords in the existing account structure, and then improve the account structure according to the detecti...

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0241
Inventor 王婷婷
Owner BEIJING GRIDSUM TECH CO LTD