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Targeted television advertising based on profiles linked to multiple online devices

一种设备、广告的技术，应用在电气元件、图像通信、选择性内容分发等方向

Active Publication Date: 2017-06-16
INTENT IQ
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the same issues that must be addressed for cross-media targeting (such as the use or non-use of PII, separation of PII from online behavior profile information, or use of dynamic device addresses) must also be addressed for cross-media tracking or correlation

Method used

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Examples

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Comparison scheme
Effect test

Embodiment Construction

[0194] The method is performed by a Profile Provider (PP) entity using a computer system connected to the Internet and comprising one or more servers, and may be summarized as follows. First, a master online device (OD1) is associated (in any suitable way) with a set top box (STB). Second, the location of OD1 at some point in time (eg, before, at the same time, or after the association with the STB is established) is estimated to be "adjacent" to the STB. The OD1 location at the time it was estimated to be "near" the STB was used as a proxy for the STB location in later steps. Again, one or more secondary online devices (OD2) are observed to be located at the "nearby" STB proxy location (ie, the location when ODl is estimated to be "nearby" the STB) and are associated with the STB as a result. Fourth, the system causes a selection of television advertisements to be directed to the STB, the selection based at least in part on profile information linked to one of the associated...

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PUM

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Abstract

The application relates to targeted television advertising based on profiles linked to multiple online devices. A profile provider: (i) associates a primary online device (OD1) with a set-top box (STB); (ii) a location of OD1 at some point in time is estimated to be "near" the STB, thereby establishing a STB proxy location; (iii) one or more secondary online devices (OD2s) are observed to be located "near" the STB proxy location and are associated with the STB; and (iv) a television advertisement is selected to be directed to the STB, which selection is based at least in part on profile information linked to one of the associated OD2s. The method can be particularly advantageous in situations wherein: the STB is not connected to any computer network; the STB is not ever connected to the same local area network as OD1 or OD2; or television service (used by the STB) and online access (used by OD1 and OD2s) are provided by different service providers.

Description

[0001] This application is a divisional application of the application dated August 3, 2012, the application number is 201610331398.6, and the title of the invention is "Targeted TV advertisement based on the profile of contact with multiple online devices". [0002] The application date is August 3, 2012, the application number is 201610331398.6, and the invention title is "Targeted TV advertising based on the profile of contact with multiple online devices" The application date is August 3, 2012, and the application number is 201280042957.1 , a divisional application of an application entitled "Targeted Television Advertising Based on Profiles of Contacts with Multiple Online Devices." [0003] Claims to Related Applications [0004] This application claims the benefit of Provisional Application No. 61 / 514,840, filed 08 / 03 / 2011, which is hereby incorporated by reference as if fully set forth herein. technical field [0005] The field of the present invention relates to acti...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/2668H04N21/41H04N21/435H04N21/442H04N21/45H04N21/81
CPCH04N21/25891H04N21/2668H04N21/4108H04N21/4126H04N21/435H04N21/44222H04N21/4524H04N21/4532H04N21/812H04N21/4112H04N21/44224H04N21/43615H04N21/6402H04N21/64322H04N21/25841H04N21/42684H04N21/4882H04N21/6125H04N21/2381H04N21/631H04N21/4104H04N21/84
Inventor 罗伊·谢克迪德罗尔·本-伊沙依
Owner INTENT IQ
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