User detection method and device in channel
A detection method and user technology, applied in the field of Internet applications, can solve the problems of inability to accurately identify whether to use a brushing tool, and inability to identify channels for false users, so as to reduce false injuries and false negatives.
Active Publication Date: 2020-07-31
TENCENT TECH (SHENZHEN) CO LTD
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[0005] However, with the iterative update of the brushing tool, it will also simulate real user behavior based on the overall characteristics of various data. Existing solutions that rely on the overall performance of certain data will not be able to accurately identify channels. Whether or not to use brushing tools, and it is impossible to identify channels mixed with some fake users
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[0031] Typical embodiments that embody the features and advantages of the present invention will be described in detail in the following description. It should be understood that the present invention is capable of various changes in different embodiments without departing from the scope of the present invention, and that the description and illustrations therein are illustrative in nature and not limiting. this invention.
[0032] As mentioned above, with the development of Internet applications, a wide variety of applications are released and promoted through channels, and users can download and obtain the required applications through any channel. A certain fee, for example, for the application provided by the channel, the developer will pay the channel a fee for each new user. As a result, there is the existence of brushing tools, which are used to create fake users for certain applications in the channel, thereby defrauding fees.
[0033] Therefore, for channel and appl...
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The present invention provides a user detection method in a channel, which includes: obtaining various attributes reported by a user triggering access in an application distributed by a channel, the application is any application distributed by a channel, and the user is newly added by the application For users, various attributes are attributes used in various aspects of the application; the users are hierarchically clustered according to the various attributes to obtain a preset number of user classes, and the users belong to the obtained user classes; according to The behavior attributes of users in each user category are removed from the user category to which the absolute real user belongs; fuzzy discrimination is performed on the users in the remaining user categories to identify suspicious false users. In addition, a device for detecting users in a channel is also provided. The user detection method and device in the above-mentioned channels can accurately identify the use of the channel's offloading tool, and accurately identify some false users mixed in the channel.
Description
technical field [0001] The invention relates to the technical field of Internet applications, in particular to a user detection method and device in a channel. Background technique [0002] The use of brushing tools in the channel occurs from time to time to generate false users of the application through the brushing tool, so as to cause the false phenomenon that the application has obtained a large number of users through this channel. [0003] Existing flashing tools can use simulators to falsify machine parameters at will, and can also write program scripts to simulate real user behaviors, modify real machine parameters, and drive to run at the opportunity. These behaviors are no different from real user behaviors. [0004] In response to this situation, the existing solution is to evaluate the channel effect, and the data used to realize the evaluation can be retention rate, terminal distribution, IP address aggregation, etc. For example, the retention curve of a real ...
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IPC IPC(8): H04L29/08
CPCH04L67/535
Inventor 孔蓓蓓熊健杨剑鸣
Owner TENCENT TECH (SHENZHEN) CO LTD