Method and device for determining recommended products

A technology for determining methods and products, applied in the field of information processing, can solve problems such as mismatching of actual conditions

Active Publication Date: 2020-10-30
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

in fact u 4 Interested in Apple so recommended products with u 4 The actual situation does not match

Method used

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  • Method and device for determining recommended products
  • Method and device for determining recommended products
  • Method and device for determining recommended products

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Embodiment Construction

[0074] In order to make the technical solutions and advantages of the present application clearer, the exemplary embodiments of the present application will be further described in detail below in conjunction with the accompanying drawings. Obviously, the described embodiments are only part of the embodiments of the present application, not all implementations. Exhaustive list of examples. And in the case of no conflict, the embodiments in this description and the features in the embodiments can be combined with each other.

[0075] When making a product recommendation, it is first necessary to determine the recommended product. In the prior art, the target user's preference scores for all products are obtained, the neighbor users with high similarity to the target user are determined according to the preference scores, and the recommended products are determined according to the product preference scores of the neighbor users. The determination of neighbor users in this meth...

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Abstract

The application, which belongs to the technical field of information processing, provides a method and apparatus for determining a recommended product. The method comprises: a product type in which a target user is interested is determined; a neighbor user who is interested in the product type in which the target user is interested is obtained; and according to interestingness of a to-be-recommended product by the neighbor user. According to the application, the neighbor user and the target user are interested in the same product type; and the recommended product determined based on the preference of the neighbor user is one in the product type in which the target user is interested. Compared with the prior art, the method has the following advantage: the preferences to all products by the neighbor user and the target user are related, so that a phenomenon that the recommended product determined based on the neighbor user may not belong to the product type in which the target user is interested can be avoided and thus recommendation accuracy can be improved.

Description

technical field [0001] The present application relates to the technical field of information processing, in particular to a method and device for determining recommended products. Background technique [0002] With the advent of the Internet age, e-commerce develops rapidly, and the products provided by e-commerce operators increase rapidly. How to efficiently and accurately recommend products that meet user expectations among a wide range of products is the key for e-commerce operators to achieve personalized and customized services, improve service quality, and increase user stickiness. [0003] The current method for determining the recommended product is: obtain the target user's preference score for the product, determine the neighbor users with high similarity with the target user according to the preference score, and determine the recommended product according to the product preference score of the neighbor user. [0004] For example, if the products are audio-visua...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06Q30/06
CPCG06Q30/0631
Inventor 刘正
Owner ADVANCED NEW TECH CO LTD
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