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Method for implementing television advertisement service and advertisement server

An ad server, advertising technology

Active Publication Date: 2011-01-12
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the process of realizing the present invention, the inventor found that the above-mentioned prior art solution has at least the following problems: In the prior art solution, the advertisement programs pushed by the interactive Internet TV advertisement server to the user terminals are usually uniformly configured for all user terminals , but in fact, because different users have different preferences, the same advertisement can achieve different effects for different users. Some technical solutions have the problem of poor ad delivery efficiency

Method used

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  • Method for implementing television advertisement service and advertisement server
  • Method for implementing television advertisement service and advertisement server
  • Method for implementing television advertisement service and advertisement server

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Embodiment Construction

[0024] The implementation method of the interactive network television advertisement service and the recommended embodiment of the interactive network television advertisement server provided by the present invention will be described in detail below in conjunction with the accompanying drawings.

[0025] Embodiment 1 of the realization method of the interactive network television advertisement service of the present invention; this embodiment has provided the basic flow of the realization method of the interactive network television advertisement service of the present invention, refer to figure 1 , the method of this embodiment includes:

[0026] A1. The interactive network television advertisement server obtains advertisement effect statistical information corresponding to the user terminal.

[0027] In this embodiment of the present invention, the advertising effect statistical information corresponding to the user terminal may be the advertising effect statistical inform...

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Abstract

The invention relates to the interactive network television technical field and discloses a realization method of interactive network television advertising service. The method comprises: an interactive network television advertising server obtains advertising effectiveness statistical information corresponding to a user terminal; the server decides advertising programs to be sent to the user terminal according to the advertising effectiveness statistical information; the server sends the decided advertising programs to the user terminal when preset delivery conditions are satisfied. The invention also discloses a corresponding interactive network television advertising server. The embodiment of the invention enables the advertising programs recommended to the user to win favor from a user, thereby improving advertising delivery efficiency.

Description

technical field [0001] The invention relates to the technical field of interactive network television, in particular to a method for realizing an interactive network television advertisement service and an interactive network television advertisement server. Background technique [0002] Internet Protocol Television (IPTV for short) is a broadband cable TV network that integrates Internet, multimedia, communication and other technologies to provide home users with a variety of interactive services including digital TV and TV advertisements. Technology. [0003] In the existing TV advertising system, the TV advertising business is mainly realized based on the one-way analog channel. The analog channel method is completely based on the broadcasting method. The relevant advertising information is modulated into the TV program and transmitted together. Within a certain period of time, all The ad content played is the same for all users. With the promotion of digital TV, a pers...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N7/16G06Q30/00G06Q30/02
Inventor 陈元强
Owner TENCENT TECH (SHENZHEN) CO LTD
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