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Releasing method and releasing device for promotion information, and electronic device

A technology for promoting information and delivery methods, which is applied in the fields of promotion information delivery methods, devices, and electronic equipment, and can solve problems such as inability to accurately locate promotion information delivery objects and low accuracy of promotion information delivery.

Inactive Publication Date: 2018-01-12
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the prior art, only paying users (such as members) in the game platform are locked as the target of the promotion information, and it is impossible to accurately locate the target of the promotion information, resulting in a low accuracy rate of promotion information delivery

Method used

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  • Releasing method and releasing device for promotion information, and electronic device
  • Releasing method and releasing device for promotion information, and electronic device
  • Releasing method and releasing device for promotion information, and electronic device

Examples

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Embodiment Construction

[0029] Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0030] As mentioned above, in order to promote user activity and ensure the normal operation of the game platform, the game platform will deliver promotional information to users for various behaviors of users. Among them, various behaviors include but are not limited to game interaction behaviors and so on.

[0031] If only paying users (such as members) on the game platform are targeted...

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Abstract

The invention relates to a releasing method and a releasing device for promotion information. The releasing method for the promotion information includes acquiring social behavior data of users, wherein the social behavior data are related to influences of the users in game social networks; calculating influence attribute values of the users according to the social behavior data of the users; determining candidates according to the calculated influence attribute values, and generating an influence user set according to the candidates; releasing the promotion information to game client sides ofthe candidates in the influence user set. By the releasing method and the releasing device for the promotion information, promotion information releasing accuracy in game operation scenes can be improved effectively.

Description

technical field [0001] The present disclosure relates to the field of Internet application technologies, and in particular to a method, device and electronic equipment for delivering promotional information. Background technique [0002] With the development of Internet technology, various game platforms are becoming more and more popular. These game platforms not only set up virtual scenes containing various virtual objects for user entertainment, but also enable users to communicate with each other through the game social network related to the game platform. interactive. [0003] In these game platforms, most of the various behaviors of users (such as game interaction behavior) are equipped with certain incentive measures, which are delivered to users in the form of promotional information, so as to promote user activity and ensure the stability of the game platform. normal operation. [0004] However, in the prior art, only paying users (such as members) in the game pl...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q50/00
Inventor 杨健
Owner TENCENT TECH (SHENZHEN) CO LTD