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Advertisement information processing device and method

A technology of an information processing device and an information processing method, which is applied in the direction of advertisement, program control device, user interface execution, etc., can solve the problems of poor promotion effect and failure to target effective users, achieve a large promotion effect and reduce the number of spam advertisements Effect

Inactive Publication Date: 2018-02-13
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The main technical problem to be solved by the embodiments of the present invention is to provide an advertisement information processing device and method to solve the problem that in the prior art, when placing advertisements on application programs, valid users cannot be targeted, so that the advertisements placed by advertisers are not Especially suitable for users who use the application, the problem of poor promotion effect

Method used

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  • Advertisement information processing device and method
  • Advertisement information processing device and method
  • Advertisement information processing device and method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0025] When placing advertisements on an application program, in order to ensure that the advertisement information delivered by the advertiser is suitable for the users of the application program, so as to achieve the maximum promotion effect, this embodiment provides a method for processing advertisement information. Please refer to figure 1 , including the following steps:

[0026] S101: When the application program is in the running state, determine currently available advertising slots in the interface of the application program.

[0027] The number of currently available advertising slots in the application program interface can be one or more.

[0028] When it is desired to embed advertisements on the application, first, before determining the currently available advertising spaces in the interface of the application, it also includes: configuring at least one advertising space for the application, and configuring the corresponding first remarks for each advertising spa...

Embodiment 2

[0066] When placing advertisements on an application program, in order to ensure that the advertisement information delivered by the advertiser is suitable for the users of the application program, so as to achieve the maximum promotion effect, this embodiment provides an advertisement information processing device, please refer to Figure 6 ,include:

[0067] The advertising space determining module 601 is configured to determine currently available advertising spaces in the interface of the application program when the application program is running.

[0068] The matching module 602 is configured to match the first remark information set of the available advertising space with the second remark information set respectively corresponding to the acquired advertisement information, to obtain at least one piece of advertisement information matching the available advertising space , the first remark information set includes at least one first remark information, and the second re...

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Abstract

In the advertisement information processing device and method provided by the embodiments of the present invention, the advertisement space determination module is used to determine the currently available advertisement places in the interface of the application program when the application program is running; the matching module is used to use the available advertisement places The first remark information set of the obtained advertisement information is matched with the second remark information set corresponding to each piece of advertisement information obtained, and at least one piece of advertisement information matching the available advertising space is obtained. The first remark information set includes at least one first The remark information, the second remark information set includes at least one second remark information; the display module is used to display the matching advertisement information in the available advertising space; adopting the above-mentioned solution, when the advertisement is placed on the application program, the advertiser The advertising information delivered is suitable for users who use the application to achieve the maximum promotion effect, and at the same time effectively reduce the number of junk advertisements obtained by users who use the application.

Description

technical field [0001] The present invention relates to the communication field, in particular to an advertising information processing device and method. Background technique [0002] The traffic red envelope platform is a network platform provided to operators or third parties to sell self-developed traffic products. According to the needs of third parties, the traffic red envelope platform generally provides two basic modes to meet the profit needs of third parties, one is unified payment sales, One is traffic advertising. The traffic advertising model requires the third party to agree to embed the advertising code of the traffic red envelope platform on the application developed by it. Certain third party fees. [0003] Traditionally, traffic advertisements on apps are mostly delivered by time period and region. The above two delivery methods often cannot target effective users, so that the advertisements placed by advertisers are not particularly suitable for users wh...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F9/451
CPCG06Q30/0271G06Q30/0273
Inventor 徐林
Owner ZTE CORP