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Advertisement playing method and device as well as electronic device

A technology for advertising playback and advertising, applied in the fields of devices, electronic equipment, and advertising playback methods, can solve problems such as obtrusive advertising and poor user experience, and achieve the effect of improving user experience.

Inactive Publication Date: 2018-03-30
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, the present invention provides an advertisement playing method, device, and electronic equipment to solve the problem that the displayed advertisement is irrelevant to the content played by the TV terminal, which causes the advertisement to appear abrupt and the user experience is not good

Method used

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  • Advertisement playing method and device as well as electronic device
  • Advertisement playing method and device as well as electronic device
  • Advertisement playing method and device as well as electronic device

Examples

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Embodiment Construction

[0057] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0058] The embodiment of the present invention provides an advertisement playing method, the advertisement playing method is applicable to devices including but not limited to smart TV terminals or boxes, refer to figure 1 ,include:

[0059] S11. Detect whether a preset action event occurs in the current playback content; when it is detected that a preset action event occurs in the current playback content, execute step S12, and when it is detected that no pre...

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Abstract

The invention provides an advertisement playing method and device as well as an electronic device. According to the advertisement playing method and device, advertisement materials and preset functionmarked words are displayed on a display screen of a client when a preset motion event occurs in currently played content and when advertisement marked words corresponding to the preset motion event need to be shown. Therefore, the advertisement materials are associated with the currently played content, users are further prevented from feeling that the advertisement appears abruptly, and the userexperience is improved.

Description

technical field [0001] The invention relates to the field of advertisement display, and more specifically, relates to an advertisement playing method, device and electronic equipment. Background technique [0002] At present, advertisements on television terminals, such as pre-roll advertisements, pause advertisements, etc., will frequently appear on the display screen of the television terminal. If the user clicks the pause button, an advertisement will be displayed on the display screen of the TV terminal. [0003] However, under normal circumstances, the displayed advertisement has nothing to do with the content played by the TV terminal. In this way, the advertisement will appear abruptly and the user experience will be bad. Contents of the invention [0004] In view of this, the present invention provides an advertisement playing method, device and electronic equipment to solve the problem that the displayed advertisement is irrelevant to the content played by the TV...

Claims

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Application Information

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IPC IPC(8): H04N21/239H04N21/258H04N21/2668H04N21/472H04N21/488H04N21/81
CPCH04N21/2393H04N21/25891H04N21/2668H04N21/47214H04N21/4882H04N21/812
Inventor 李燕云
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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