Advertisement playing method and device as well as electronic device

A technology for advertising playback and advertising, applied in the fields of devices, electronic equipment, and advertising playback methods, can solve problems such as obtrusive advertising and poor user experience, and achieve the effect of improving user experience.

Inactive Publication Date: 2018-03-30

BEIJING QIYI CENTURY SCI & TECH CO LTD

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AI-Extracted Technical Summary

Problems solved by technology

[0004] In view of this, the present invention provides an advertisement playing method, device, and electronic equipment to solve the problem that the displa...

Method used

[0088] In this example, it is possible to save the corresponding creative material in the local database, and save the creative material sent by the advertising server to the local database, so that when used next time, the creative material in the local database can be directly called, and then the creative material in the local database can be called. It is more convenient to call the creative.

[0130] In t...

Abstract

The invention provides an advertisement playing method and device as well as an electronic device. According to the advertisement playing method and device, advertisement materials and preset functionmarked words are displayed on a display screen of a client when a preset motion event occurs in currently played content and when advertisement marked words corresponding to the preset motion event need to be shown. Therefore, the advertisement materials are associated with the currently played content, users are further prevented from feeling that the advertisement appears abruptly, and the userexperience is improved.

Application Domain

Selective content distribution

Technology Topic

Client-sideElectronic equipment +1

Image

Examples

Experimental program(1)

Example Embodiment

[0057] The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

[0058] An embodiment of the present invention provides an advertisement playing method, and the advertisement playing method is suitable for devices including but not limited to smart TV terminals or boxes. figure 1 ,include:

[0059] S11. Detect whether a preset action event occurs in the current playback content; when it is detected that a preset action event occurs in the current playback content, perform step S12, and when it is detected that the preset action event does not occur in the current playback content, end.

[0060] The preset action event is an event that needs to be functionally reminded, and may include action events such as continuous broadcasting, skipping the beginning and end of the film, telling the time on the hour, and switching the resolution. The preset action event is set by the technician according to the specific video playback scene.

[0061] Specifically, the device can detect and execute several preset action events such as continuous broadcasting, skipping the beginning and ending of the film, and the hourly chime. The continuous broadcasting refers to the continuous playback of the next episode. Skip credits and credits means that the credits and credits are not played. The hourly chime means to remind at the hourly hour. These functions do not require user involvement.

[0062] However, switching the sharpness requires the participation of the user, and the user needs to select the sharpness to be switched, that is, the target sharpness, and the device switches the sharpness to the target sharpness. Among them, the target sharpness is different from the current sharpness.

[0063] S12. Send a creative material request corresponding to the preset action event to the advertisement server;

[0064] The advertisement server stores a large number of advertisement materials and advertisement delivery setting information, wherein the advertisement delivery setting information refers to information such as the delivery time, whether to deliver, delivery time, and delivery position of the advertisement. The advertisement server is a server of an advertisement provider.

[0065] Among them, whether to put this information can be represented by 1 and 0, when it is 1, it means that the advertisement needs to be put in, and when it is 0, it means that the advertisement does not need to be put in.

[0066] The advertisement material may include advertisement text and/or advertisement image, and the advertisement material includes various types of material, such as the advertisement material corresponding to the continuation broadcast, the advertisement material corresponding to the hourly announcement, and the like.

[0067] For example, creatives that correspond to pods, such as: "***Tip you" text, and/or the advertiser's icon. Among them, *** is the name of an advertiser.

[0068] It should be noted that when the advertisement server receives the advertisement material request, it will search for the advertisement material corresponding to the advertisement material request in the database of the advertisement server, and send the advertisement material to the smart TV terminal and other devices.

[0069] S13. Receive the advertisement material corresponding to the preset action event sent by the advertisement server;

[0070] Wherein, when the advertisement material is received, the advertisement delivery setting information sent by the advertisement server is also received. The creative material is also the material corresponding to the creative material request.

[0071] S14. When the advertisement prompt corresponding to the preset action event needs to be displayed, obtain the preset function prompt corresponding to the preset action event;

[0072] Optionally, on the basis of this embodiment, judging whether it is necessary to display the advertisement prompt corresponding to the preset action event includes:

[0073] Judging whether the content in the advertisement delivery demand information of the advertisement prompt is required to be delivered;

[0074] Wherein, when the content in the advertisement placement requirement information of the advertisement prompt is that the advertisement needs to be placed, it is determined that the advertisement prompt corresponding to the preset action event needs to be displayed.

[0075] Specifically, judging whether the function prompt corresponding to the preset action event needs to be displayed is based on the advertisement delivery demand information in the received advertisement delivery setting information. If the function prompt corresponding to the event is set to not need to be displayed, it is considered that the function prompt corresponding to the preset action event does not need to be displayed.

[0076] In addition, whether to put this information can be represented by 1 and 0, when it is 1, it means that the advertisement needs to be put in, and when it is 0, it means that the advertisement does not need to be put in.

[0077] In this example, whether to place the advertisement is determined according to the content in the advertisement placement demand information of the advertisement prompt, and then whether to place the advertisement can be determined according to the user's demand.

[0078] For example, when each hour is reached, it is determined whether to display the advertisement of the hourly time report and the function prompt according to whether the advertisement is delivered or not in the advertisement delivery setting information.

[0079] In addition, a large number of preset function prompts are stored in the local database, wherein the preset function prompts are sentences with functional reminders. The preset function prompts can be preset function prompts such as "now 21.00", "switched to high definition" and so on.

[0080] When the function prompt corresponding to the preset action event needs to be displayed, the preset function prompt corresponding to the preset action event is searched from the local database.

[0081] Specifically, the corresponding relationship between the preset action event and the preset function prompt has been set in the local database, and after the preset action event is obtained, the preset function prompt can be found according to the corresponding relationship.

[0082] Optionally, on the basis of this embodiment, when the function prompt corresponding to the preset action event needs to be displayed, the advertisement material is saved in the local database.

[0083] Specifically, the creative is saved to the local database. The purpose is to obtain the creative material directly from the local database when encountering the same preset action event next time, and it is no longer necessary to download the creative material sent by the advertising server again.

[0084] Optionally, on the basis of the embodiment of saving the creative material in the local database when the function prompt corresponding to the preset action event needs to be displayed, when the function prompt corresponding to the preset action event needs to be displayed. When speaking, it also includes:

[0085] Determine whether there are creatives saved in the local database;

[0086] When it is determined that no creative material is stored in the local database, the step of saving the creative material to the local database is performed.

[0087] Specifically, when the function prompt corresponding to the preset action event needs to be displayed, first determine whether the corresponding advertisement material is saved in the local database. When it is saved, the advertisement material can be used directly. If not, the advertisement material needs to be The creative material sent by the server is saved to the local database, so that the creative material in the local database can be called directly when it is used next time, so that the creative material can be called more conveniently.

[0088] In this example, the corresponding advertisement material can be saved in the local database, and the advertisement material sent by the advertisement server can be saved to the local database, so that the advertisement material in the local database can be directly called when it is used next time, which can make it more convenient Call the creative.

[0089] S15. Display the advertisement material and the preset function prompt on the display screen of the client.

[0090] The client may be a device such as a mobile phone, a tablet, or a notebook.

[0091] In this embodiment, when a preset action event occurs in the currently playing content, and when an advertisement prompt corresponding to the preset action event needs to be displayed, the advertisement material and the preset function prompt are displayed on the display screen of the client , in this way, the creative material is related to the currently playing content, so that the user does not feel that the advertisement appears abruptly, and the user experience is improved.

[0092] In addition, the way of playing advertisements in this solution is easier to be accepted by users, and the display screen of devices such as smart TV terminals is large, so when playing advertisement materials and preset function prompts, the displayed image of the overall playing page is not large. , it will not reduce user satisfaction and increase advertiser revenue.

[0093] Optionally, on the basis of the foregoing embodiment, refer to figure 2 , step S15 may include:

[0094] S21. Set the corresponding display position of the creative material and the preset function prompt;

[0095] Specifically, the advertisement material may include advertisement text and/or advertisement image. The corresponding display position can be the relative position of the creative and the preset function prompt, such as the order of the creative and the preset function prompt or the top-bottom order.

[0096] When the creative only includes ad text, you can set the order of the ad text and the preset function prompt, that is, the relative position of the ad text and the preset function prompt. In general, place ad text before the default feature prompt.

[0097] When the creative only includes an advertisement image, set the relative position of the advertisement image and the preset function prompt. For example, the advertisement image can be located at the upper left of the preset function prompt, or in other positions.

[0098] When the advertisement material includes advertisement text and advertisement image, generally, the advertisement text can be set in front of the preset function prompt, and the advertisement image can be set above the advertisement text.

[0099] It should be noted that the corresponding display positions of the advertisement material and the preset function prompts include but are not limited to the relative positions illustrated in this embodiment, and may also be other relative positions.

[0100] S22. Display the advertisement material and the preset function prompt on the display screen for a specified time according to the corresponding display position of the advertisement material and the preset function prompt.

[0101] Optionally, on the basis of this embodiment, this step specifically includes:

[0102] Within the specified time, according to the relative display position, the advertisement material and the preset function prompt are displayed in a floating layer.

[0103] Among them, the advertisement prompt is the advertisement floating layer that needs to be displayed. The specified time is the delivery time set in the advertisement delivery setting information, and the specified time is set according to the specific advertisement playback situation, and the specified time may be 5S, or 10S, etc.

[0104] When displaying, it is first necessary to determine the designated position of the currently playing content, wherein the designated position is the placement position set in the advertisement placement setting information, and the placement position includes but is not limited to the upper left corner, upper right corner and other positions.

[0105] Secondly, the creative material and the preset function prompt need to be displayed in a floating layer at a designated position, and displayed for a designated time, so that the advertisement can be displayed on the currently playing content.

[0106] In this embodiment, the corresponding display position of the advertisement material and the preset function prompt is determined first, and then the advertisement material and the preset function prompt can be displayed on the current playing content according to the corresponding display position, so as to avoid the advertisement material and the preset function prompt. Display at will.

[0107] Optionally, on the basis of the above embodiment of the advertisement playing method, another embodiment of the present invention provides an advertisement playing device, refer to image 3 , the advertisement playback device may include:

[0108] A detection module 101, configured to detect whether a preset action event occurs in the current playback content;

[0109] A sending module 102, configured to send an advertisement material request corresponding to the preset action event to an advertisement server when the detection module detects that a preset action event occurs in the currently playing content;

[0110] A receiving module 103, configured to receive the advertisement material corresponding to the preset action event sent by the advertisement server;

[0111] The acquiring module 104 is configured to acquire a preset function prompt corresponding to the preset action event when the advertisement prompt corresponding to the preset action event needs to be displayed; wherein, the advertisement prompt includes the the creative and the preset function prompt;

[0112] The display module 105 is configured to display the advertisement material and the preset function prompt on the display screen of the client.

[0113] Further, the preset action event is an event that needs to be functionally reminded;

[0114] The advertisement playing device further includes:

[0115] a first judging module for judging whether it is necessary to display an advertisement prompt corresponding to the preset action event;

[0116] The first judgment module includes:

[0117] A judging submodule for judging whether the content in the advertisement delivery demand information of the advertisement prompt is required to be delivered;

[0118] Wherein, when the content in the advertisement placement requirement information of the advertisement prompt is that the advertisement needs to be placed, it is determined that the advertisement prompt corresponding to the preset action event needs to be displayed.

[0119] Further, it also includes:

[0120] a second judging module, configured to judge whether the advertisement material is stored in the local database;

[0121] and a saving module, configured to save the advertisement material in the local database when the second judgment module judges that the advertisement material is not stored in the local database.

[0122] In this embodiment, when a preset action event occurs in the currently playing content, and when an advertisement prompt corresponding to the preset action event needs to be displayed, the advertisement material and the preset function prompt are displayed on the display screen of the client , in this way, the creative material is related to the currently playing content, so that the user does not feel that the advertisement appears abruptly, and the user experience is improved.

[0123] In addition, the way of playing advertisements in this solution is easier to be accepted by users, and the display screen of devices such as smart TV terminals is large, so when playing advertisement materials and preset function prompts, the displayed image of the overall playing page is not large. , it will not reduce user satisfaction and increase advertiser revenue.

[0124] It should be noted that, for the working process of each module or sub-module in this embodiment, please refer to the corresponding description in the foregoing embodiment, which will not be repeated here.

[0125] Optionally, on the basis of any of the foregoing embodiments of the advertisement playback apparatus, refer to Figure 4 , the display module includes:

[0126] A setting sub-module 1051, configured to set the corresponding display position of the advertisement material and the preset function prompt;

[0127] The display sub-module 1052 is configured to display the advertisement material and the preset function prompt on the display screen for a specified time according to the corresponding display position of the advertisement material and the preset function prompt.

[0128] Further, the display sub-module includes:

[0129] The display unit is configured to display the advertisement material and the preset function prompt in a floating layer according to the corresponding display position within the specified time.

[0130] In this embodiment, the corresponding display position of the advertisement material and the preset function prompt is determined first, and then the advertisement material and the preset function prompt can be displayed on the current playing content according to the corresponding display position, so as to avoid the advertisement material and the preset function prompt. Display at will.

[0131] It should be noted that, for the working process of each module, sub-module and unit in this embodiment, please refer to the corresponding description in the above-mentioned embodiment, and details are not repeated here.

[0132] Optionally, based on the above embodiments of the advertisement playing method and apparatus, another embodiment of the present invention provides an electronic device, including a sending port, a receiving port, a processor, and a display module;

[0133] The processor 12 is configured to detect whether a preset action event occurs in the currently playing content, and when an advertisement prompt corresponding to the preset action event needs to be displayed, obtain the corresponding to the preset action event. Preset function prompts; wherein, the advertisement prompts include the advertising material and the preset function prompts;

[0134] The sending port 11 is used to send an advertisement material request corresponding to the preset action event to the advertisement server when it is detected that a preset action event occurs in the currently playing content;

[0135] The receiving port 14 is configured to receive the advertisement material corresponding to the preset action event sent by the advertisement server;

[0136] The display module 13 is configured to display the advertisement material and the preset function prompt.

[0137] Further, the preset action event is an event that needs to be functionally reminded;

[0138] The processor 12 is further configured to judge whether the advertisement prompt corresponding to the preset action event needs to be displayed;

[0139] Wherein, when the processor 12 is used for judging whether to display the advertisement prompt corresponding to the preset action event, it is specifically used for:

[0140] Judging whether the content in the advertisement delivery demand information of the advertisement prompt is required to be delivered;

[0141] Wherein, when the content in the advertisement placement requirement information of the advertisement prompt is that the advertisement needs to be placed, it is determined that the advertisement prompt corresponding to the preset action event needs to be displayed. ,

[0142] Further, when the function prompt corresponding to the preset action event needs to be displayed, the processor is further configured to:

[0143] determining whether the creative material is stored in the local database;

[0144] When it is determined that the advertisement material is not stored in the local database, the advertisement material is stored in the local database.

[0145] Further, when the display module 13 is used for displaying the advertisement material and the preset function prompt, it is specifically used for:

[0146] setting the corresponding display position of the creative and the preset function prompt;

[0147] According to the corresponding display positions of the advertisement material and the preset function prompt, the advertisement material and the preset function prompt are displayed on the display screen for a specified time.

[0148] Further, the display module 13 is configured to display the advertisement material and the preset function prompt on the display screen for a specified time according to the corresponding display position of the advertisement material and the preset function prompt. , specifically for:

[0149] Within the specified time, according to the corresponding display position, the advertisement material and the preset function prompt are displayed in a floating layer.

[0150] In this embodiment, when a preset action event occurs in the currently playing content, and when an advertisement prompt corresponding to the preset action event needs to be displayed, the advertisement material and the preset function prompt are displayed on the display screen of the client , in this way, the creative material is related to the currently playing content, so that the user does not feel that the advertisement appears abruptly, and the user experience is improved.

[0151] In addition, the way of playing advertisements in this solution is easier to be accepted by users, and the display screen of devices such as smart TV terminals is large, so when playing advertisement materials and preset function prompts, the displayed image of the overall playing page is not large. , it will not reduce user satisfaction and increase advertiser revenue.

[0152] Third, in this embodiment, the corresponding display positions of the advertising materials and the preset function prompts are first determined, and then the advertising materials and the preset function prompts can be displayed on the current playing content according to the corresponding display positions, so as to avoid the advertising materials and the preset function prompts. Set up function prompts to display at will.

[0153] The above description of the disclosed embodiments enables any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein, but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

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Description & Claims & Application Information

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Classification and recommendation of technical efficacy words

Improve user experience

Advertisement playing method and device as well as electronic device

A technology for advertising playback and advertising, applied in the fields of devices, electronic equipment, and advertising playback methods, can solve problems such as obtrusive advertising and poor user experience, and achieve the effect of improving user experience.

AI-Extracted Technical Summary

Problems solved by technology

Method used

Abstract

Image

Examples

Example Embodiment

PUM

Description & Claims & Application Information

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