Method and device for early warning of advertising fee balance
A cost and advertising technology, applied in the direction of advertising, data processing applications, instruments, etc., can solve the problems that advertisers cannot be informed in time and affect the effect of advertising delivery, and achieve the effect of accurate consumption prediction value
Active Publication Date: 2021-09-17
BEIJING QIYI CENTURY SCI & TECH CO LTD
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Problems solved by technology
This will lead to the fact that the advertising fee paid by an advertiser has been exhausted, but the advertiser cannot know this situation in time, and cannot continue to pay the advertising fee in time, thus affecting the effect of advertising.
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[0046] The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.
[0047] see figure 1 A schematic flowchart of a method for early warning of an advertising fee balance provided by an embodiment of the present invention, the method may include the following steps:
[0048] S11. Acquire historical advertising cost consumption data of the advertising delivery platform, and predict and obtain the advertising fee consumption amount of the advertising delivery platform at the target time according to the ...
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The invention discloses a method and device for early warning of advertising fee balance. The method includes: predicting and obtaining the advertising fee consumption amount of the advertising delivery platform at the target time according to the historical consumption data of the advertising fee; The advertising expense consumption amount of the platform determines the advertising expense consumption distribution coefficient of the advertiser to be analyzed on the advertising delivery platform; calculates the predicted value of advertising expense consumption of the advertiser to be analyzed at the target moment; according to the advertiser to be analyzed at the target Calculate the predicted value of advertising cost consumption at the moment, and calculate the remaining consuming time of the advertising cost of the advertiser to be analyzed at the target time; judge whether the remaining consuming time meets the preset warning time range, and if so, give an early warning . The present invention realizes the purpose of early warning that the advertising fee is about to be consumed.
Description
technical field [0001] The invention relates to the technical field of advertisement placement, and in particular, to a method and device for early warning of the balance of advertisement expenses. Background technique [0002] With the continuous development of Internet technology, applications have become more and more widely used by users for Internet activities. Therefore, displaying advertisements through applications has become one of the main ways to promote business or information. When an application displays an advertisement, the advertiser needs to pay the corresponding advertisement fee. [0003] As in the advertisement delivery system, the consumption of the advertisement fee paid by the advertiser occurs in real time. In this case, the advertising fee paid by an advertiser has been consumed, and the advertiser cannot be informed of this situation in time, and thus cannot renew the advertising fee in time, thereby affecting the effect of advertising delivery. ...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0249G06Q30/0273
Inventor 周葳
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD