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Method and device for embedding advertisement in live broadcasting, and terminal equipment

A technology of terminal equipment and advertising, applied in the field of Internet

Active Publication Date: 2018-06-22
WUHAN DOUYU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

In addition, the insertion of advertisements is also an important profit-making method for live broadcast companies. At present, the insertion of advertisements is mainly in the field of video playback on video websites. There is no way to embed advertisements in the field. Therefore, providing a method of embedding advertisements in live broadcasts can generate greater commercial value and increase the income of live broadcast companies

Method used

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  • Method and device for embedding advertisement in live broadcasting, and terminal equipment
  • Method and device for embedding advertisement in live broadcasting, and terminal equipment
  • Method and device for embedding advertisement in live broadcasting, and terminal equipment

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Embodiment Construction

[0018] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. The components of the embodiments of the invention generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present invention.

[0019] It should be noted that like numerals and let...

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Abstract

The invention relates to the technical field of Internet, in particular to a method and device for embedding an advertisement in live broadcasting, and terminal equipment. The method and device is applied to the terminal equipment. The method comprises the following steps: acquiring live stream information; if a unique identifier of advertisement contents exists in the live stream information, creating an advertisement view; adding the created advertisement view in a set view; and acquiring the advertisement contents according to the unique identifier of the advertisement contents in the livestream information and a path of the advertisement contents, and displaying the acquired advertisement contents in the advertisement view. The method and device and the terminal equipment adopting thetechnical scheme have the advantages that whether the unique identifier of the advertisement contents exists in the acquired live stream information or not is analyzed, and the advertisement view iscreated and the advertisement contents are displayed in the advertisement view if the unique identifier of the advertisement contents exists in the acquired live stream information, so that real-timeacquisition of the live stream information and real-time acquisition of the advertisement contents can be achieved at the same time, the advertisement can be displayed during live broadcasting, and business revenue of a live broadcasting company is increased.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular, to a method, device and terminal equipment for embedding advertisements in a live broadcast. Background technique [0002] With the rapid development of mobile phones, more and more people like live broadcasting. Different live broadcasting companies have different profit models for live broadcasting, such as making profits by extracting commissions from gifts given to anchors by users, or through Make money by counting traffic. In addition, the insertion of advertisements is also an important profit-making method for live broadcast companies. At present, the insertion of advertisements is mainly in the field of video playback on video websites. There is no way to embed advertisements in the field. Therefore, providing a method for embedding advertisements in live broadcasts can generate greater commercial value and increase the income of live broadcast companies. C...

Claims

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Application Information

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IPC IPC(8): H04N21/435H04N21/2187H04N21/431G06Q30/02
CPCG06Q30/0277H04N21/2187H04N21/4312H04N21/435
Inventor 汪刚陈少杰张文明
Owner WUHAN DOUYU NETWORK TECH CO LTD
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