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Generating deeplinks for applications based on multi-level referrer data

A deep link and data technology, applied in special data processing applications, using information identifiers to retrieve web data, network data retrieval, etc.

Active Publication Date: 2018-11-02
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

One challenge is to provide contextually relevant content within the app to the user

Method used

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  • Generating deeplinks for applications based on multi-level referrer data
  • Generating deeplinks for applications based on multi-level referrer data
  • Generating deeplinks for applications based on multi-level referrer data

Examples

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Embodiment Construction

[0032] The following is a more detailed description of various concepts related to methods, apparatuses, and systems for providing information using computer networks and implementations thereof. The various concepts introduced above and discussed in greater detail below can be implemented in any of numerous ways, as the described concepts are not limited to any particular implementation. Examples of specific implementations and applications are provided primarily for illustrative purposes.

[0033] Referring generally to the figures, various illustrative systems and methods are described for using referrer data at an application server to generate a deep link to an application when a user is directed to the application from a content item. More specifically, systems and methods are described for providing secondary or tertiary referrer data to an application server as part of referrer data.

[0034] When a user selects a content item provided within an application or another...

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Abstract

Systems and methods for providing referrer data to an application are provided. One method includes receiving a first set of data packets indicating a command to navigate from a first resource to a second resource. The first set of data packets identifies the first resource and secondary referrer data associated with the first resource or a first content item on the first resource. The method includes rendering the second resource and a second content item provided within the second resource. The method includes receiving a selection of the second content item. The method includes generating asecond set of data packets including the secondary referrer data and primary referrer data associated with the second resource or the second content item. The method includes transmitting the secondset of data packets to a server, receiving a deeplink generated by the server, and rendering a content interface using the deeplink.

Description

Background technique [0001] In a networked environment such as the Internet, first party content providers may provide information to user devices for presentation on resources such as web pages, mobile applications, documents, other applications, and / or other resources. Additional third-party content may also be provided by the third-party content provider for presentation on the user device along with information from the first-party content provider. A publisher may provide first-party content and third-party content on his or her property. [0002] In some implementations, selection of content on a resource may cause an application to open on a user device. For example, selection of content may cause an application to open that includes additional content related to the selected content. One challenge is to provide contextually relevant content to the user within the application. Contents of the invention [0003] One illustrative embodiment of the present disclosure ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9558G06F16/9562G06F9/547G06F16/958G06F16/955G06F16/972G06F16/9566
Inventor 贾斯汀·刘易斯斯科特·戴维斯
Owner GOOGLE LLC