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Systems and methods for providing cross-network event attribution

A technology of events and interactive events, applied in transmission systems, electrical components, data processing applications, etc., can solve problems such as disagreement, increased delay and delay in data exchange, conflicts in event history views, etc.

Active Publication Date: 2022-01-04
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This can create conflicting views of event history and can lead to disagreement about attribution or impact
Past attempts to resolve this disagreement have required excessive data sharing and often incurred additional network utilization, adding undesirable delays and delays to data exchange

Method used

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  • Systems and methods for providing cross-network event attribution
  • Systems and methods for providing cross-network event attribution
  • Systems and methods for providing cross-network event attribution

Examples

Experimental program
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Embodiment Construction

[0031] Referring generally to the figures, various illustrative systems and methods for determining attribution between events occurring across various content networks are shown, according to various implementations. As described herein, an attribution server and one or more coordination servers may be configured to perform attribution of various events. An event may be an online interaction that a user may perform with an online resource via various user devices. The systems and methods described herein can enable efficient attribution of events in real time with improved data security.

[0032] An attribution server as described herein may be a server configured to perform attribution between various online activities that a user may perform. The coordination server may be a server configured to receive an indication of a user's online activity, store the user's online activity, and communicate with an attribution server to determine attribution between the activities. Wh...

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PUM

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Abstract

Systems and methods are provided that can be used to provide cross-content network event attribution. A method includes receiving, by the coordination server, an event attribution request from an attribution server for a second event, the second event being an online activity performed by a user after a first event via a user device of a plurality of user devices, The first event is another online activity performed by the user via a user device of the plurality of devices. The method includes determining, by the coordination server, whether the second event is attributable to the first event.

Description

Technical field: [0001] The present application relates to systems and methods for providing cross-network event attribution. Background technique [0002] Data exchange between multiple computing systems controlled by multiple different parties can create complex timelines. Some applications seek to identify correlations between data events without owning all of the event data. This can create conflicting views of the event history and can lead to disagreement about attribution or impact. Past attempts to resolve this disagreement have required excessive data sharing and often incurred additional network utilization, adding undesirable delays and delays to data exchanges. Contents of the invention [0003] An illustrative method for providing cross-content network event attribution includes receiving, by a first coordination server, an event attribution request for a second event from an attribution server, the second event being generated by a user after a first event ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L41/0631
CPCH04L41/0631H04L41/064H04L41/065G06Q30/02G06Q30/0241H04L67/12H04L67/10G06F16/00G06F16/9535H04L67/535G06F15/163
Inventor 瑞安·埃尔姆奎斯特邱联晓拉胡尔·奥克
Owner GOOGLE LLC