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A promotion account generation method and device

A technology for promoting accounts and target objects, which is applied in the field of generating methods and devices for promoting accounts, and can solve problems such as time-consuming, labor-intensive, and subjective factors.

Active Publication Date: 2021-12-24
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, the current promotion accounts are generated manually by SEM optimizers, which is time-consuming and labor-intensive and has a lot of subjective factors

Method used

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  • A promotion account generation method and device
  • A promotion account generation method and device
  • A promotion account generation method and device

Examples

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Embodiment Construction

[0054]Promotion account generating method and apparatus of the present disclosure provides, after obtaining a keyword for generating a promotion and access account generation rule for generating the hierarchy to promote the account may be word processing keywords, keywords obtained at least a search word, search terms and of at least one generation rules to generate promotion account hierarchy, and at least one matching search term to account hierarchy promotion give promotion account, automatically generated keyword combing promotion account of and promote the account to automatically generate automatic combing through data, solve big problems and subjective factors existing time-consuming to generate optimized SEM to sort out the division of labor to promote the account brings.

[0055] An exemplary embodiment of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although the exemplary embodiments of the present disclosure ...

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Abstract

The invention discloses a method and device for generating a promotion account. After obtaining keywords for generating a promotion account and a generation rule for generating a hierarchical structure of a promotion account, word segmentation processing can be performed on the keywords to obtain keywords in the keywords. According to at least one search term, according to at least one search term and generation rules, the hierarchical structure of the promotion account is generated, and the identification information specified for each layer of the promotion account in the generation rule is matched to the hierarchical structure of the promotion account to obtain the promotion account. Automatically sort out the keywords for generating promotion accounts, and automatically generate promotion accounts through the automatically sorted data, which solves the time-consuming and labor-intensive and subjective problems of generating promotion accounts manually by SEM optimizers.

Description

Technical field [0001] Technical Field The present invention relates to data processing, and more particularly, more particularly to a method and apparatus for generating promotion account. Background technique [0002] With the development of the Internet, promotion accounts on search engine marketing (Search Engine Marketing, SEM) search promotion and more common, to promote the account to promote information dissemination behavior will directly affect the promotion of information subsequent to bring CTR by SEM and purchase rate. [0003] Where promotion accounts are classified according to certain rules carded account tree structure, hierarchical tree structure top to bottom: accounts, promotional programs, promotion units and keywords, it is easy to match keyword bulk operations SEM Search promotion. However, the current account is the promotion of artificial sort of SEM optimization division generated, time-consuming and large subjective factors. Inventive content [0004] ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/901G06Q30/02
CPCG06Q30/0269
Inventor 柏洁明
Owner BEIJING GRIDSUM TECH CO LTD
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