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A method and apparatus for advertise recommendation

A recommendation method and advertising technology, which is applied in advertising, other database retrieval, marketing, etc., can solve problems such as low click-through rate of advertisements and affect advertising revenue, and achieve the effect of increasing probability and increasing revenue

Pending Publication Date: 2019-02-01
BEIJING YIDIAN WANGJU TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, the mainstream delivery strategy of performance ads is to deliver ads based on factors such as the user's age, location, gender, etc. This way of delivering ads makes the click-through rate of the ads generally very low, which greatly affects the advertising revenue.

Method used

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  • A method and apparatus for advertise recommendation
  • A method and apparatus for advertise recommendation
  • A method and apparatus for advertise recommendation

Examples

Experimental program
Comparison scheme
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no. 1 example

[0037] see figure 1 , the embodiment of the present application provides an electronic device 10, the electronic device 10 can be a terminal, such as a personal computer (personal computer, PC), a tablet computer, a smart phone, a personal digital assistant (personal digital assistant, PDA), etc.; or, an electronic The device 10 may also be a server, such as a web server, a database server, a cloud server, or an integrated server composed of multiple sub-servers. Of course, the devices listed above are used to facilitate understanding of this embodiment, and should not be used as a limitation to this embodiment.

[0038] The electronic device 10 may include: a memory 11 , a communication interface 12 , a bus 13 and a processor 14 . Wherein, the processor 14 , the communication interface 12 and the memory 11 are connected through a bus 13 .

[0039] The processor 14 is used to execute executable modules, such as computer programs, stored in the memory 11 . figure 1 The compo...

no. 2 example

[0045] see figure 2 , in the advertisement recommendation method provided in this embodiment, the advertisement recommendation method is described from the perspective of the electronic device 10, and the advertisement recommendation method may include: step S100, step S200, and step S300.

[0046] Step S100: Obtain M user tags used to represent the user's preferences according to the access characteristics of the pages visited by the user.

[0047] Step S200: Match the M user labels with the N preset advertisement labels for each advertisement, and obtain the matching degree between the M user labels and the N preset advertisement labels for each advertisement, and match S Advertisement matching obtains S matching degrees, wherein the N advertisement labels represent the characteristics of each advertisement, wherein M, N and S are positive integers.

[0048] Step S300: Determine the target matching degree with the highest matching degree from the S matching degrees, and re...

no. 3 example

[0118] see Figure 5 , the embodiment of the present application provides an advertisement recommendation apparatus 100, the advertisement recommendation apparatus 100 is applied to an electronic device 10, and the advertisement recommendation apparatus 100 includes:

[0119] An obtaining module, configured to obtain M user tags used to represent the user's preferences according to the access characteristics of the user's access page;

[0120] A matching module, configured to match the M user tags with the N preset advertising tags for each advertisement, obtain the matching degree of the M user tags and the N preset advertising tags for each advertisement, and match S Ad matching obtains S matching degrees, wherein the N ad labels represent the characteristics of each ad, wherein M, N and S are positive integers;

[0121] The recommendation module is configured to determine the target matching degree with the highest matching degree from the S matching degrees, and recommend...

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Abstract

The present application provides an advertisement recommendation method and apparatus, which relate to the advertisement field. The advertisement recommendation method comprises the following steps of: obtaining M user tags for representing user preferences according to access characteristics of a user access page; Matching M user tags with N advertisement tags preset for each advertisement, The matching degree of M user tags and the preset N advertisement tags of each advertisement is obtained, and S matching degrees are obtained by matching with S advertisements, from which the target matching degree with the highest matching degree is determined, and the target advertisement corresponding to the target matching degree is recommended to the user. As that user tag is obtained accord to the access characteristics of the user access page, the user interest can be express more accurately. The matching degree obtained by matching the user tag with the advertisement tag can also more accurately show the correlation between the advertisement and the user interest, and the advertisement with the highest matching degree can be recommended, which is more likely to lead to the click-throughbehavior of the user, so as to achieve the purpose of increasing the click-through rate of the advertisement and thus increase the revenue.

Description

technical field [0001] The present invention relates to the field of performance advertising, in particular to an advertisement recommendation method and device. Background technique [0002] At present, the mainstream delivery strategy of performance ads is to deliver ads based on factors such as the user's age, location, gender, etc. This way of delivery of ads generally leads to a low click-through rate of the ads, which greatly affects the advertising revenue. Contents of the invention [0003] In view of this, the object of the present invention is to provide an advertisement recommendation method and device, so as to improve the matching degree between advertisement features and user features, realize more accurate advertisement recommendation, further increase the click-through rate of advertisements, and increase revenue. [0004] In order to achieve the above object, the embodiments of the present application are realized in the following ways: [0005] In the fi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/953G06F16/958
CPCG06Q30/0255G06Q30/0277
Inventor 兰顺武王子潇
Owner BEIJING YIDIAN WANGJU TECH
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