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Virtual reality platform for retail environment simulation

An environment and simulation technology, applied in the field of virtual reality platform for retail environment simulation, can solve the problems of increasing popularity, not being able to replace immersion and product interactive experience

Inactive Publication Date: 2019-04-16
INCONTEXT SOLUTIONS INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Customers may always be able to physically visit a retail store and purchase items from the shelf, however, consumer spending via e-commerce continues to increase in popularity
Unfortunately, e-commerce happens on websites and in mobile device applications; e-commerce is two-dimensional shopping, which has advantages such as convenience and data availability, but it cannot replace the immersion and product interactivity of visiting a retail store to experience

Method used

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  • Virtual reality platform for retail environment simulation
  • Virtual reality platform for retail environment simulation
  • Virtual reality platform for retail environment simulation

Examples

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Embodiment Construction

[0050] The present disclosure provides systems, device configurations for assembling three-dimensional product and environmental layout designs (such as retail stores), sharing and reviewing these designs, and ultimately generating realistic interactive environment simulations that can be rendered on virtual reality (VR) devices and process. Traditionally, for changes to a retail store layout design or other store fixtures, reviewers, such as company executives, may be invited to a location where a model store may be set up. A model store can display designs for arranging shelves and configurations for stocking merchandise. Reviewers of the design may have to physically visit the model store and view the design in order to provide feedback. In the event that a reviewer requires significant changes to the design, the reviewer may have to leave and travel back to the location to review those changes. The present disclosure provides a platform of VR technology that facilitates ...

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Abstract

Systems and methods are provided for generating a virtual reality (VR) simulation of a retail store, which simulation is configured and displayed on an immersive VR display device that enables a userto experience the simulated retail store as if it were a physical retail store. The systems enable the user to arrange display cases and other interior store components, and to populate shelves, racks, and the like, with products to be sold in the retail store. A VR platform enables multiple users to synchronously view the VR simulation and make coordinated changes to develop an optimized configuration of the retail store. Marketing, sales, merchant, and other data may be collected, aggregated, and analyzed to identify purchase trends of certain products; the analyzed data may identify user shopping preferences, and the VR platform may generate a customized retail store including only products relevant to a user.

Description

[0001] Cross References to Related Applications [0002] This application claims U.S. Provisional Patent Application Serial No. 62 / 317,199, filed April 1, 2016, entitled "Virtual Reality Platform for Customized Retail Environment Simulation," and filed April 6, 2016, entitled "Virtual Reality Enabled Priority benefit of U.S. Provisional Patent Application Serial No. 62 / 319,186 for "Review Simulation" and U.S. Provisional Patent Application Serial No. 62 / 319,243, filed April 6, 2016, entitled "Virtual Reality Enabled Assembly Simulation" , all of which are hereby incorporated by reference in their entirety. Background technique [0003] A virtual reality (VR) device is a system of computer hardware and software, primarily including a head-mounted display device, that provides a simulated environment to the wearer and creates a highly immersive experience. A head-mounted display or headset is designed to obscure the wearer's actual environment and replace it with a computer-gen...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G09G5/00
CPCG06Q30/0643G06Q30/0623G06Q30/0631
Inventor T.韦德迈尔M.诺尔斯A.雷克A.瓦西洛夫斯基B.詹森F.舍胡G.M.小卡普托
Owner INCONTEXT SOLUTIONS INC
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