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Financial product real-time recommendation method

A financial product, real-time recommendation technology, applied in finance, instruments, electronic digital data processing, etc., can solve the problem of wasting labor costs, unable to recommend customers for financial products, etc.

Active Publication Date: 2019-06-11
GUANGZHOU INST OF TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Most of the existing financial product recommendations rely on manual recommendation, which wastes labor costs, and it is difficult to familiarize and grasp the customer's preference for financial products in a short period of time, so it is impossible to accurately recommend the financial products that customers need and prefer to customers

Method used

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Embodiment Construction

[0029] In order to further understand the content, features and effects of the present invention, the following examples are given, and detailed descriptions are given below with reference to the accompanying drawings.

[0030] The structure of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0031] like figure 1 As shown, the financial product real-time recommendation method provided by the embodiment of the present invention includes the following steps:

[0032] S101, summarize the types of financial products in the current market; investigate the financial products used by the public;

[0033] S102, classify the financial products according to the frequency of public use from more to less and the quality of each financial product;

[0034] S103, analyzing which financial products are suitable for individual customers;

[0035] S104, comparing the suitable financial products with the gradients of financial products,...

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Abstract

The invention belongs to the technical field of financial products, and discloses a financial product real-time recommendation method. The method comprises the following steps of: 1, summarizing the types of financial products: summarizing the types of financial products in the current market; 2, investigating the use times of various financial products: investigating the financial products used by the public; Thirdly, performing gradient classification on the financial products, namely performing gradient classification on the financial products and the excellent performance of each financialproduct according to the public use frequency from high to low; Fourthly, analyzing the financial products suitable for the clients, and analyzing the types of financial products suitable for the individual clients; And 5, comparing the financial products: comparing the suitable financial products corresponding to the financial product gradients, and preferentially selecting the financial products. According to the method, various financial products are integrated, targeted recommendation is carried out on the target client, the client effect is optimized, and the client benefit is maximized.

Description

technical field [0001] The invention belongs to the technical field of financial products, and in particular relates to a real-time recommendation method for financial products. Background technique [0002] Most of the existing financial product recommendations rely on manual recommendation, which wastes labor costs, and it is difficult to familiarize and grasp the customer's preference for financial products in a short period of time, so it is impossible to accurately recommend the financial products that customers need and prefer. client. There are some recommendation models in the Internet and telecommunications industry, such as the product portfolio recommendation model, etc. These recommendation models are for Internet and e-commerce products or services, and are not suitable for product recommendations in the financial field. Considering factors such as cost, timeliness, and accuracy, it is necessary to use an efficient financial product recommendation algorithm to ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/06G06Q40/06
Inventor 余萍
Owner GUANGZHOU INST OF TECH