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Crowd orientation method, device and equipment and storage medium

A crowd-oriented technology, applied in the computer field, can solve problems such as insufficient accuracy of crowd-targeted delivery and failure to reflect user attribute information in various dimensions

Active Publication Date: 2020-01-10
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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AI Technical Summary

Problems solved by technology

[0003] In related technologies, audience behavior analysis is generally based on keyword tags and natural clustering, where keyword tags are keyword tags obtained through user behavior, and this scheme does not reflect user attribute information in various dimensions, such as gender and age and interest preferences, etc., the accuracy of crowd targeting is not high enough

Method used

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  • Crowd orientation method, device and equipment and storage medium
  • Crowd orientation method, device and equipment and storage medium
  • Crowd orientation method, device and equipment and storage medium

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Embodiment Construction

[0025] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0026] The terms "comprising" and "having" and any variations thereof in the description and claims of the present invention and the drawings are intended to cover a non-exclusive inclusion. For example, a process, method, system, product or device comprising a series of steps or units is not limited to the listed steps or units, but optionally also includes unlisted steps or units, or...

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Abstract

The invention provides a crowd orientation method, device and equipment and a storage medium. The method comprises the steps of obtaining user historical conversion behavior data corresponding to at least two user attributes; wherein the user historical conversion behavior data comprises data of conversion behaviors generated after different users click advertisements; according to the user historical conversion behavior data, respectively calculating a user attribute conversion rate corresponding to each user attribute and an industry average conversion rate of an industry corresponding to each user attribute; and screening out a forward attribute from the at least two user attributes according to the user attribute conversion rate and the industry average conversion rate corresponding toeach user attribute. According to the embodiment of the invention, the user attributes with high industry conversion rate are identified according to the historical conversion behavior data of the user, i.e., the forward attributes with stable forward promotion to the industry are screened out, and the differential delivery of advertisements according to different user attributes can be further realized.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a crowd orientation method, device, equipment and storage medium. Background technique [0002] At present, crowd targeting technology is mostly used to understand the advertisements that different users are interested in when placing Internet advertisements, so as to display corresponding advertisements to users more accurately. Crowd targeting technology is to find out the common behavioral characteristics of potential target customers through the analysis of user behavior data, and select appropriate media to deliver advertisements to audiences with common behavioral characteristics. [0003] In related technologies, audience behavior analysis is generally based on keyword tags and natural clustering, where keyword tags are keyword tags obtained through user behavior, and this scheme does not reflect user attribute information in various dimensions, such as gender an...

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0271
Inventor 刘鹏张英杨胜文
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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