Intelligent television advertisement frequency control system and method

Abstract

The invention discloses an intelligent television advertisement frequency control system, which comprises an advertisement operation service end, an advertisement client end and an advertisement system terminal. The advertisement operation server consists of an advertisement distribution server, an advertisement monitoring server and an advertisement downloading server. The advertisement client consists of an advertisement data request module, an advertisement downloading module, an advertisement display statistics module and an advertisement display reporting module. The advertisement systemterminal is composed of an advertisement display unit and a frequency control data receiving unit. The system of the invention controls the playing times of advertisements, When the number of advertisements reaches the standard of demand, the advertisement is updated on the TV terminal, so as to avoid the problem of excessive number of advertisements on the same day or at the same time in some families, and to enhance the acceptance of advertisements by users, so as to maximize the benefits of advertisements.

Description

technical field [0001] The invention relates to the technical field of smart TV advertisements, in particular to a system and method for controlling the frequency of smart TV advertisements. Background technique [0002] In recent years, with the development of society. Traditional TVs have been eliminated by society, and smart TVs have spread to thousands of households. The size of smart TV equipment is also getting bigger and bigger, and the resolution is getting higher and higher. Traditional web-based and mobile phone electronic advertising services are gradually targeting household TV display equipment. Due to its high pertinence, widespread user acceptance Group began to be favored by major advertisers. [0003] However, while household smart TV advertisements provide high-definition large-screen display, there are also some problems, such as startup advertisements. When it is not connected to the Internet, due to the need to minimize the impact on the user's use of...

AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to overcome the shortcomings in the above-mentioned background technology and provide a smart TV advertisement frequency control system and method. By controlling the number of times the advertisement is played, the advertisement will be updated on the TV when the number of times the advertisement is played reaches the required standard. , so as to avoid the problem of excessive display of the same advertisement in some households on the same day or at the same time, improve users' acceptance of advertisements, and maximize the benefits of advertisements

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