High-precision advertisement push system and method of mobile terminal based on mutual selection

An advertising push, mobile terminal technology, applied in marketing, instruments, electronic digital data processing and other directions, can solve the problems of non-appearance, inaccurate optimization of advertising effects, inaccurate audience targeting, etc., and achieve the effect of reducing publicity costs.

Inactive Publication Date: 2016-07-13
云南今日游情科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, the disadvantages of Internet advertising cannot be avoided: inaccurate optimization of advertising effects, inaccurate advertising statistics, and inaccurate audience targeting
[0004] And none of the above advertising forms can avoid a problem: the consumer audience does not accept the advertisement voluntarily, but is forced to accept the advertisement content
[0007] Therefore, it is necessary to develop an advertising delivery method that makes full use of the unique technical conditions of the smartphone itself and is more suitable for the use of smartphones, so that users can read targeted advertisements and understand the meaning of advertisements more conveniently and without interference through smartphones. Detailed information, and the method of actively accepting and reading advertisements through user audiences, and making every penny of advertising for merchants really fall into place, but this kind of advertising platform and mode has not yet appeared.

Method used

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  • High-precision advertisement push system and method of mobile terminal based on mutual selection
  • High-precision advertisement push system and method of mobile terminal based on mutual selection
  • High-precision advertisement push system and method of mobile terminal based on mutual selection

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0131] S1. The consumer user Li installs the client APP of the system of the present invention on the smart mobile terminal mobile phone, and completes the user registration and login of the consumer user, and Li's user registration information is uploaded to the information module;

[0132] S2. After Mr. Li completes the login, the APP client will pop up an agreement interface, including the content of the agreement and the functions of "agree" and "disagree". Benefit cooperation agreement, if Li chooses not to agree, exit and close the APP program, if Li chooses to agree, then enter the APP client interface, and this APP is resident in the lock screen function of Li's smart mobile terminal phone;

[0133] S3. After Mr. Li chooses to agree to the agreement, he needs to further fill in his basic personal information and select several categories of goods or services with purchase intentions, frequently used products, or interests, and save his basic personal information;

[01...

Embodiment 2

[0140] Embodiment 2: the merchant user so-and-so clothing company, by installing the APP of the client module on the smart mobile terminal tablet computer, carries out the user registration and login of the merchant user; upload user registration information to the information module;

[0141] S2. A certain clothing company chooses to agree or disagree with the cooperation agreement of advertising push and benefits. If it disagrees, it will exit and close the APP program. If it agrees, it will enter the APP client interface.

[0142] S3. A certain clothing company fills in the basic information of the company and chooses to fill in the product information to be displayed, the advertising interface or picture of the corresponding product, the business website address, the contact number, etc., and completes the recharge of 1,000 yuan for the advertising fee;

[0143] S4. The information transmission and receiving unit transmits the information data in S3 to the information proce...

Embodiment 3

[0149] Embodiment 3: as image 3 As shown, on the basis of Embodiment 2, the consumer user Li Mou is lighting the mobile phone screen of the smart mobile terminal 1, and the mobile phone screen displays the lock screen interface 2 in the system of the present invention. At this time, the lock screen interface 2 includes three Sliding elements, one of which is advertising display and switching sliding element 3, Li slides left and right or up and down in the entire area above the middle or middle and lower parts of the touch screen of the smart mobile terminal 1 to achieve the effect of switching the advertising interface; the second is to unlock Sliding element 5, when Li swipe from right to left at the bottom of the touch screen, it will unlock; the third is to enter the sliding element 4 of the advertising link; when Li swipe from left to right at the bottom of the touch screen, it will directly enter the advertising link, The content of the advertisement link can be the det...

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Abstract

The invention provides a high-precision advertisement push system and method of a mobile terminal based on mutual selection between consumers and sellers, relates to the technical field of smart phones, especially to the field of using smart phones to display advertisements. According to the system and method of the invention, a paid manner is used to attract more users who would like to watch and browse advertisement information in a targeted manner, sellers are helped to obtain users rapidly, and ineffective advertising cost of the sellers is reduced; and the advertisement investing cost of the sellers corresponds to the users who browses advertisement directly; the sellers and the consumers make mutual selection directly, every cost of an advertiser directly corresponds to the consumers who actively receivers the advertisements, and the users read the content of advertisements initiatively and obtain benefits. Thus, the system and method can achieve a win-win effect for both the sellers and the consumers.

Description

technical field [0001] The present invention relates to the technical field of smart phones, in particular to the field of advertising display using smart phones, and specifically refers to a mobile terminal high-precision advertising push system and method based on mutual selection of consumers and merchants. Background technique [0002] Smart phones have gained great popularity today, and the screen sizes of smart phones are much larger than the original feature phones. The screen of a smart phone can be an effective carrier for information distribution. At the same time, the lock screen interface is an indispensable entrance in the nature of a portal in the mobile phone. Everyone sees this interface when they use their mobile phones. With the accelerated pace of life and people's increasing dependence on mobile phones. The frequency of unlocking mobile phones is also increasing every year. More and more information publishing organizations have noticed the value of t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0256G06F16/9535G06Q30/0258
Inventor 向阳
Owner 云南今日游情科技有限公司
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