Commercial value evaluation method for spokesman, storage medium and device

A value evaluation and spokesperson technology, applied in the field of big data evaluation, can solve problems affecting the short-term income and long-term corporate image of the company, the impact of the actual operation of the company, etc., and achieve the effect of comprehensive commercial value

Pending Publication Date: 2020-04-28
北京秒针人工智能科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

If the spokesperson is not found correctly, it will directly affect the short-term income and long-term corporate image of the company, and affect the actual operation of the company

Method used

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  • Commercial value evaluation method for spokesman, storage medium and device

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Embodiment Construction

[0034] The application describes a number of embodiments, but the description is illustrative rather than restrictive, and it will be obvious to those of ordinary skill in the art that within the scope of the embodiments described in the application, There are many more embodiments and implementations. Although many possible combinations of features are shown in the drawings and discussed in the detailed description, many other combinations of the disclosed features are possible. Except where expressly limited, any feature or element of any embodiment may be used in combination with, or substituted for, any other feature or element of any other embodiment.

[0035] This application includes and contemplates combinations of features and elements known to those of ordinary skill in the art. The disclosed embodiments, features and elements of this application can also be combined with any conventional features or elements to form unique inventive solutions as defined by the clai...

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Abstract

Disclosed are a commercial value assessment method for a spokesman, a storage medium and a device. The method comprises: obtaining a spokesman assessment latitude, the spokesman assessment latitude comprising any one or more of a spokesman risk index, a spokesman eye absorption index, a spokesman social influence index and a spokesman consumption influence index; and determining the commercial value of the spokesman according to the spokesman evaluation latitude. According to the invention, the commercial value of the spokesman can be evaluated more comprehensively.

Description

technical field [0001] This article involves the technology of using big data for evaluation, especially a method, storage medium and device for evaluating the commercial value of spokespersons. Background technique [0002] Celebrity endorsements have become an effective way to enhance corporate image and promote products, and major companies have spared no effort in hiring celebrity spokespersons. If the spokesperson is not found correctly, it will directly affect the short-term income and long-term corporate image of the company, and affect the actual operation of the company. Therefore, for enterprises, it is urgent to find spokespersons who can enhance product awareness, enhance corporate image, and drive product sales. Contents of the invention [0003] The present application provides a method, storage medium and device for evaluating the commercial value of a spokesperson, which can more comprehensively evaluate the commercial value of a spokesperson. [0004] Co...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/0639G06Q30/0201
Inventor 姚慧李莹珊王玉梅
Owner 北京秒针人工智能科技有限公司
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