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Application message pushing method and device and electronic equipment

A technology that applies messages and is to be pushed. It is applied in the computer field and can solve problems such as low click-through rate of messages, so as to achieve the effects of increasing push click-through rate, increasing arrival rate, and solving low click-through rate.

Pending Publication Date: 2020-05-01
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the embodiments of the present invention is to provide a method, device and electronic device for pushing application messages, so as to solve the problem of low click-through rate of messages in traditional PUSH messages to a certain extent

Method used

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  • Application message pushing method and device and electronic equipment
  • Application message pushing method and device and electronic equipment
  • Application message pushing method and device and electronic equipment

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Embodiment Construction

[0054] The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.

[0055] figure 1 It is a flow chart of the steps of a method for pushing application messages provided by an embodiment of the present invention, as shown in figure 1 As shown, the method may include:

[0056] Step 101: Obtain user attribute information and browsing records of the target user in the target application program.

[0057] In an embodiment of the present invention, the user attribute information includes at least one of gender, age, geographical location of the user, and hobbies. It can be understood that the specific content included in the user attribute information is not limited thereto. Among them, for example, when a user uses a certain video application program to watch a video, for users of different ages and genders in different geographic locations, there are often large differenc...

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Abstract

The embodiment of the invention provides an application message pushing method and device and electronic equipment, and belongs to the field of computers. The method comprises the steps of obtaining user attribute information of a target user and browsing records in a target application program; determining a label of a user portrait of the target user according to the user attribute information and the browsing history, the label of the user portrait comprising at least one user attribute label and at least one browsing history type label; determining to-be-pushed content matched with at least one label in the labels of the user portrait; selecting a target push channel according to the connection state between the target application and the message push channel PUSH, the opening and closing state of the PUSH and a predetermined priority sequence of the PUSH, the signaling level channel and the short message channel; and pushing the target message to the target user through the targetpushing channel. Therefore, according to the scheme of the invention, the problem that the click rate in the traditional PUSH message is too low is solved to a certain extent.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method, device and electronic equipment for pushing application messages. Background technique [0002] Currently, in short video apps, message push has always been a very important marketing method for operations. Through message push, the DAU (daily active user) of the app can be effectively improved and the recall of lost users can be realized. [0003] Among them, the traditional message push is generally based on the PUSH channel push of APP. However, in a traditional PUSH message, the content of the message is single, resulting in a low click-through rate of the message. Contents of the invention [0004] The purpose of the embodiments of the present invention is to provide a method, device and electronic device for pushing application messages, so as to solve the problem of low click-through rate of messages in traditional PUSH messages to a certain extent. ...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06F16/735G06F16/78
CPCG06F16/9535G06F16/735G06F16/7867
Inventor 姚斌王富鹏熊峰马翔宇鹿腾
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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