Information click rate calculation method, apparatus and device, and readable storage medium
A calculation method and a click-through rate technology, applied in computing, advertising, business, etc., to achieve the effect of improving the prediction accuracy
Pending Publication Date: 2020-06-26
WEBANK (CHINA)
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Problems solved by technology
[0005] The main purpose of the present invention is to provide a method, device, equipment and readable storage medium for calculating information click-through rate, aiming at solving the technical problem of how to improve the accuracy of information click-through rate prediction
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[0043] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.
[0044] The present invention provides a method for calculating the click-through rate of information, referring to figure 1 , figure 1 It is a schematic flowchart of the first embodiment of the method for calculating the click-through rate of information in the present invention.
[0045] The embodiment of the present invention provides an embodiment of the method for calculating the click-through rate of information. It should be noted that although the logic sequence is shown in the flow chart, in some cases, the sequence shown here may be executed in a different order. steps outlined or described.
[0046] The calculation method of information click-through rate is applied to information platform (Demand-Side Platform, demand side platform), and this information platform can be server or terminal, and terminal ca...
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The invention discloses an information click rate calculation method, apparatus and device, and a readable storage medium, and relates to the field of financial science and technology, and comprises the following steps: after an information bidding request corresponding to an information user is received, obtaining a historical information record generated by the information user in a to-be-bid information delivery process corresponding to the information bidding request; determining a basic click rate and a weight adjustment factor of the to-be-bid information according to the historical information record; and performing calculating according to the basic click rate and the weight adjusting factor to obtain a predicted click rate of the to-be-bid information. According to the invention,the weight factor is adjusted, the same information user is enabled to correspond to different predicted click rates in different stages (the historical information records obtained in different stages are different, so that the finally obtained predicted click rates are different), and the condition that the same information user only corresponds to one predicted click rate at any time is avoided, so that the prediction accuracy of the information click rate is improved.
Description
technical field [0001] The present invention relates to the technical field of financial technology (Fintech) data processing, in particular to a method, device, equipment and readable storage medium for calculating information click-through rate. Background technique [0002] With the development of computer technology, more and more technologies are applied in the financial field. The traditional financial industry is gradually transforming into financial technology (Fintech), and data processing technology is no exception. However, due to the security and real-time requirements of the financial industry, It also puts forward higher requirements for data processing technology. [0003] At present, the click-through rate is predicted based on the user's interests and the degree of matching between the user and the information. For the same user and the same information, the click-through rate will not change in a period of time. If a user with a high click-through rate is ...
Claims
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Login to View More IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0255G06Q30/0277
Inventor 官新均郑文琛
Owner WEBANK (CHINA)