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Message pushing method and device, computer equipment and storage medium

A technology for pushing messages and pushing messages, applied in the field of deep learning, can solve the problems of low open rate of push messages and no consideration of individual differences, and achieve the effect of accurate message push timing and improved open rate.

Active Publication Date: 2020-07-28
HANHAI INFORMATION TECH SHANGHAI
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] In related technologies, the time period for sending push messages is determined based on user groups without considering individual differences, resulting in a low open rate of push messages

Method used

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  • Message pushing method and device, computer equipment and storage medium
  • Message pushing method and device, computer equipment and storage medium
  • Message pushing method and device, computer equipment and storage medium

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Embodiment Construction

[0034] In order to make the purpose, technical solution and advantages of the present application clearer, the implementation manners of the present application will be further described in detail below in conjunction with the accompanying drawings.

[0035] Related terms involved in the embodiments of the present application are introduced below.

[0036] Timing prediction model: A mathematical model that predicts the probability of a user opening a push message in different time periods based on the user's characteristic information.

[0037] The timing prediction model is trained using feature information of sample users. The server collects the data that the third-party application program is triggered to run within a certain period of time, and determines the user corresponding to the terminal running the third-party application program within the period of time as a sample user. Wherein, the time period can be set by the server, or can be set by relevant operation perso...

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Abstract

The embodiment of the invention provides a message pushing method and device, computer equipment and a storage medium. The method comprises the steps of obtaining n pieces of feature information of afirst user, wherein n is a positive integer; calling an opportunity estimation model to process the n pieces of feature information to obtain an expected opening rate of the first user in m preset time periods, m being a positive integer; determining a target time period in the m preset time periods based on the expected opening rate of the first user in the m preset time periods; and sending thepush message to the target terminal in the target time period. In the embodiment of the invention, the opportunity prediction model performs probability prediction by combining the feature informationof the individual users, and the individual difference is fully considered in the process, so that the time period of sending the push message can be determined more accurately, and the opening rateof the push message is further improved.

Description

technical field [0001] The embodiments of the present application relate to the technical field of deep learning, and in particular to a message push method, device, computer equipment, and storage medium. Background technique [0002] With the development of Internet technology, most of the application programs in the terminal have implemented a message push function, that is, most of the application programs can actively push messages to the terminal through the network for users to view. [0003] In related technologies, the message push method is specifically as follows: the application server collects the historical operation records of an application program in different terminals, statistically analyzes the above historical operation records to get the The period when most users open the push message is selected as the sending period of the push message, and the server pushes the message during the determined sending period. [0004] In related technologies, the time...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/958
CPCG06F16/9535G06F16/958Y02D30/70
Inventor 何雪枫魏安康谢兴波
Owner HANHAI INFORMATION TECH SHANGHAI
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