Advertisement effect monitoring method and system based on face recognition and intelligent terminal
A technology of advertising effect and face recognition, applied in character and pattern recognition, marketing, instruments, etc., can solve the problem of not being able to know the effect of advertising, and achieve the effect of easy analysis and evaluation, large advertising revenue, and accurate advertising placement
Pending Publication Date: 2020-08-18
重庆市易平方科技有限公司
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[0005] The main purpose of the present invention is to provide a face recognition-based advertising effect monitoring method, system and intelligent terminal, aiming to solve the problem that the advertising effect cannot be known in the prior art
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[0038] In order to make the object, technical solution and advantages of the present invention more clear and definite, the present invention will be further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.
[0039] The advertising effect monitoring method based on face recognition described in the preferred embodiment of the present invention, such as figure 1 As shown, the described advertising effect monitoring method based on face recognition includes the following steps:
[0040] Step S10, when the advertisement starts to be played on the screen, the camera is turned on to take pictures, and the user information recognized in front of the screen is counted and saved.
[0041] Please refer to the specific process figure 2 , which is a flow chart of step S10 in the face recognition-base...
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The invention discloses an advertisement effect monitoring method and system based on face recognition and an intelligent terminal, and the method comprises the steps: starting a camera for photographing when an advertisement starts to be played on a screen, and carrying out the statistics and storage of user information recognized in front of the screen; after the advertisement is played, sendingthe counted user information to advertisement monitoring equipment, wherein the advertisement monitoring equipment is used for analyzing and evaluating the advertisement effect according to the userinformation. According to the invention, the user information of watching advertisements in front of the screen is obtained through face recognition; the user information is sent to the advertisementmonitoring equipment after being counted, the advertisement monitoring equipment analyzes and evaluates the user information to obtain an evaluation result of the advertisement putting effect, an advertiser can analyze and evaluate the advertisement putting effect conveniently, subsequent advertisement putting is more accurate, and larger advertisement income is generated.
Description
technical field [0001] The invention relates to the technical field of intelligent terminal advertisement monitoring, in particular to a face recognition-based advertisement effect monitoring method, system and intelligent terminal. Background technique [0002] With the rapid development of similar devices with screens such as smart TVs, the traditional mode of playing advertisements through TVs is to play advertisements when the TV is turned on, or to insert advertisements during the broadcast of TV programs, or to play advertisements at the top of the playing screen, Advertisement icons or advertisement texts are displayed on the bottom and sides to promote advertisements. [0003] In terms of advertising results, traditional advertising generally includes two types: brand advertising and product-effect advertising. Brand advertising mainly uses the display of advertising content to deepen users' awareness of the product or product represented by the advertisement; while...
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IPC IPC(8): G06K9/00G06Q30/02
CPCG06Q30/0242G06V40/178G06V40/166
Inventor 董家龙张聪
Owner 重庆市易平方科技有限公司