Global member management application system, global member management system and method thereof

Abstract

The invention relates to the field of member operation and marketing, in particular to a global member management application system, a global member management system and a global member management method. The application system comprises a member management module, a potential user management module and a member distribution management module. The potential customer management module acquires potential customer data through multiple channels, analyzes the potential customer data, and coverts potential customers into members; the member management module is used for integrating and managing member data of existing members and members converted by the potential customer management module, and sending the data integration result to the member distribution management module; and the member distribution management module acquires member data of members capable of performing distribution operation according to the data integration result, and manages and maintains basic information data, distribution data and distribution user relationships of the members, thereby realizing universal member operation. According to the invention, clients in multiple channels can be effectively managed,consumption information of the clients can be accurately and completely recognized, and the sustainable operation capability of enterprises for the clients is improved.

Description

technical field [0001] The invention relates to the field of member operation and marketing, in particular to an application system for global member management, a global member management system and a method thereof. Background technique [0002] With the gradual disappearance of the traffic dividends of platform e-commerce and social e-commerce, the competition for membership marketing focuses on the acquisition of data resources and the construction of private domain traffic, with more emphasis on low-cost customer acquisition and sales conversion. [0003] The traditional customer relationship management system CRM (including SCRM) only manages the members (customers) of the company's existing self-built platform, and there are three major shortcomings; [0004] First, companies do not only conduct business on self-built platforms, but even complete most of their business volume on third-party platforms, resulting in the inability of most customers to be effectively mana...

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Problems solved by technology

[0008] The technical problem to be solved by the present invention is to provide an application system for global member management, a global member management system and its method for the above-mentioned defects in the prior art, so as to solve the problem that existing enterprises cannot effectively manage customers from multiple channels. It is impossible to accurately and completely understand the customer's consumption information, and the customer's sustainable operation ability is poor

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