The invention relates to the technical field of member
information processing, in particular to a cloud-based member management platform, which comprises an information synchronization integration module, a data conflict judgment module, a track behavior collection module, an interest trend judgment module and a service intelligent push module. According to the method, through
database retrieval and field comparison, member identity information is automatically corrected and unified, repetition and conflicts caused by multi-
source data are completely eradicated, a member archive structure is combined with dynamic adjustment and historical
data combination, uniqueness and
traceability are enhanced, and in the data screening process, the data screening efficiency is improved. Dominant information is comprehensively identified depending on credibility levels, business attributes and parameter association, the situation that a single
time sequence or source affects
data accuracy is avoided, circulation of all parks and service items is tracked in real time in the member behavior management link, regional switching and service sequences are periodically combed, behavior links are finely restored, interest judgment is fused with multiple
time sequence behavior changes, and the
management efficiency is improved. The interest flow direction is actively recognized, and dynamic
trend monitoring is achieved.