The invention relates to the field of member operation and marketing, in particular to a global member management application system, a global member management system and a global member management method. The application system comprises a member management module, a potential user management module and a member distribution management module. The potential customer management module acquires potential customer data through multiple channels, analyzes the potential customer data, and coverts potential customers into members; the member management module is used for integrating and managing member data of existing members and members converted by the potential customer management module, and sending the data integration result to the member distribution management module; and the member distribution management module acquires member data of members capable of performing distribution operation according to the data integration result, and manages and maintains basic information data, distribution data and distribution user relationships of the members, thereby realizing universal member operation. According to the invention, clients in multiple channels can be effectively managed,consumption information of the clients can be accurately and completely recognized, and the sustainable operation capability of enterprises for the clients is improved.