Multi-channel intelligent advertisement putting method and device and electronic equipment

An advertising, multi-channel technology, applied in the field of computer information processing, can solve problems such as large difference and low precision

Active Publication Date: 2021-03-09
北京淇瑀信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the advertising effect simulated by this method is quite diff...

Method used

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  • Multi-channel intelligent advertisement putting method and device and electronic equipment
  • Multi-channel intelligent advertisement putting method and device and electronic equipment
  • Multi-channel intelligent advertisement putting method and device and electronic equipment

Examples

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Embodiment 1

[0048] Below, will refer to Figure 1 to Figure 3 An embodiment of the multi-channel intelligent advertisement delivery method of the present invention is described.

[0049] figure 1 It is a flow chart of an example of the multi-channel intelligent advertisement delivery method of the present invention. like figure 1 As shown, a multi-channel intelligent advertisement delivery method, the method includes the following steps.

[0050] Step S101 , acquiring multi-channel historical delivery data, and fitting the calculation relationship between the number of customers acquired and the cost per item according to the historical delivery data of each channel, so as to establish a combination model, which includes calculation models of multiple channels.

[0051] Step S102, determine the target customer acquisition amount according to the user input, and automatically calculate the optimal delivery strategy for each channel by using the combination model, and the delivery strate...

Embodiment 2

[0097] An apparatus embodiment of the present invention is described below, and the apparatus can be used to execute the method embodiment of the present invention. The details described in the device embodiments of the present invention should be regarded as supplements to the above method embodiments; details not disclosed in the device embodiments of the present invention can be implemented by referring to the above method embodiments.

[0098] refer to Figure 4 , Figure 5 and Image 6 , the present invention also provides a multi-channel intelligent advertisement delivery device 400, which is used to dynamically determine the multi-channel network advertisement delivery strategy, including: an acquisition processing module 401, which is used to acquire multi-channel historical delivery data, and according to the historical delivery data of each channel Fitting the calculation relationship between the number of customers acquired and the cost per piece of data to establ...

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Abstract

The invention provides a multi-channel intelligent advertisement putting method and device and electronic equipment. The method comprises the following steps: acquiring multi-channel historical delivery data, and fitting a calculation relationship between an obtained customer amount and a piece average cost according to the historical delivery data of each channel so as to establish a combined model which comprises calculation models of a plurality of channels; determining a target customer obtaining amount according to user input, and automatically calculating an optimal delivery strategy ofeach channel by adopting the combined model, the delivery strategy being used for controlling the average cost of each channel; and according to the optimal delivery strategy of each channel, automatically carrying out multi-channel network advertisement delivery. Trial and error cost of an advertiser is reduced, the balance point of the channel and the cost target is quickly found, the delivery cost is efficiently controlled, and the delivery efficiency is improved.

Description

technical field [0001] The present invention relates to the field of computer information processing, in particular to a multi-channel intelligent advertisement delivery method, device and electronic equipment. Background technique [0002] In recent years, the proportion of online advertising in the entire advertising industry has been increasing. The proportion of Real Time Bidding (RTB) advertising in online advertising is increasing year by year due to its good conversion effect. In order to achieve promotion goals, advertisers will set up corresponding promotion plans, which include setting information such as target audience, media resource location, bidding, and creative display. Advertisers will conduct real-time bidding for the network traffic that meets the requirements (the network traffic consumed by browsing the creative), and display the creative set by themselves to the bidding network traffic, so as to achieve their own promotion goals and greatly improve T...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0249G06Q30/0277
Inventor 陈博黎文杰
Owner 北京淇瑀信息科技有限公司
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