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A multi-channel intelligent advertising delivery method, device and electronic equipment

A technology of advertising delivery and multi-channel, applied in the field of computer information processing, can solve the problems of large difference and low precision

Active Publication Date: 2021-05-04
北京淇瑀信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, the advertising effect simulated by this method is quite different from the actual advertising effect, and the simulation accuracy is low

Method used

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  • A multi-channel intelligent advertising delivery method, device and electronic equipment
  • A multi-channel intelligent advertising delivery method, device and electronic equipment
  • A multi-channel intelligent advertising delivery method, device and electronic equipment

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Embodiment 1

[0046] Below, will refer to Figure 1 to Figure 3 An embodiment of the multi-channel intelligent advertisement delivery method of the present invention is described.

[0047] figure 1 It is a flow chart of an example of the multi-channel intelligent advertisement delivery method of the present invention. Such as figure 1 As shown, a multi-channel intelligent advertisement delivery method, the method includes the following steps.

[0048] Step S101 , acquiring multi-channel historical delivery data, and fitting the calculation relationship between the number of customers acquired and the cost per item according to the historical delivery data of each channel, so as to establish a combination model, which includes calculation models of multiple channels.

[0049] Step S102, determine the target customer acquisition amount according to the user input, and automatically calculate the optimal delivery strategy for each channel by using the combination model, and the delivery str...

Embodiment 2

[0093] An apparatus embodiment of the present invention is described below, and the apparatus can be used to execute the method embodiment of the present invention. The details described in the device embodiments of the present invention should be regarded as supplements to the above method embodiments; details not disclosed in the device embodiments of the present invention can be implemented by referring to the above method embodiments.

[0094] refer to Figure 4 , Figure 5 with Image 6 , the present invention also provides a multi-channel intelligent advertisement delivery device 400, which is used to dynamically determine the multi-channel network advertisement delivery strategy, including: an acquisition processing module 401, which is used to acquire multi-channel historical delivery data, and according to the historical delivery data of each channel Fitting the calculation relationship between the number of customers acquired and the cost per piece of data to estab...

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Abstract

The invention provides a multi-channel intelligent advertisement delivery method, device and electronic equipment. The method includes: obtaining multi-channel historical delivery data, fitting the calculation relationship between the number of customers acquired and the cost per item according to the historical delivery data of each channel, so as to establish a combination model, and the combination model includes a calculation model of multiple channels; according to user input Determine the target customer acquisition, and use the combination model to automatically calculate the optimal delivery strategy for each channel, and the delivery strategy is used to control the average cost of each channel; automatically carry out multi-channel network advertising according to the optimal delivery strategy for each channel delivery. The method of the invention reduces the trial and error cost of the advertiser, quickly finds the balance point between the channel and the cost target, efficiently controls the delivery cost, and improves the delivery efficiency.

Description

technical field [0001] The present invention relates to the field of computer information processing, in particular to a multi-channel intelligent advertisement delivery method, device and electronic equipment. Background technique [0002] In recent years, the proportion of online advertising in the entire advertising industry has been increasing. The proportion of Real Time Bidding (RTB) advertising in online advertising is increasing year by year due to its good conversion effect. In order to achieve promotion goals, advertisers will set up corresponding promotion plans, which include setting information such as target audience, media resource location, bidding, and creative display. Advertisers will conduct real-time bidding for the network traffic that meets the requirements (the network traffic consumed by browsing the creative), and display the creative set by themselves to the bidding network traffic, so as to achieve their own promotion goals and greatly improve T...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0249G06Q30/0277
Inventor 陈博黎文杰
Owner 北京淇瑀信息科技有限公司
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