Social network-combined circle layer user influence evaluation method

A social network and influential technology, applied in data processing applications, special data processing applications, instruments, etc., can solve the problems of unreliable and missing social network information of user behavior changes

Active Publication Date: 2020-11-06
UNIV OF ELECTRONICS SCI & TECH OF CHINA
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Problems solved by technology

At present, most of the research methods on user influence are carried out on the basis of multivariate information, only focusing on the direct behavior of individual users and self-defined basic information, without deeply integrating the circles they belong to, cascading forwarding structure, and time quantification factors and other important factors, ignoring the behavior changes among users in the process of information dissemination and the problems of unreliable or missing information in real social networks.

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  • Social network-combined circle layer user influence evaluation method
  • Social network-combined circle layer user influence evaluation method
  • Social network-combined circle layer user influence evaluation method

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Embodiment Construction

[0083] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0084] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0085] It should be noted that the technical solutions of the various embodiments can be combined with each other, but it must be based on the realization of those skilled in the art. When the combination of technical solutions is contradictory or cannot be realized, it should be regarded as a combination o...

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Abstract

The invention discloses a social network combined circle layer user influence evaluation method. The social network combined circle layer user influence evaluation method comprises the steps of user identity information mapping, user indirect influence evaluation and user direct influence evaluation. Influence measurement analysis is carried out on social network user attribute information and circle layer key event information in a database, so that the complexity of user influence evaluation in a complex relation network is reduced, a user direct influence evaluation value and an indirect influence evaluation value are obtained, and the user influence evaluation is intuitive and easy to understand.

Description

technical field [0001] The invention relates to the field of network influence evaluation, in particular to a circle user influence evaluation method combined with a social network. Background technique [0002] With the help of big data and the rapid development of mobile social technology, today's social network presents significant characteristics of mobility and localization. At present, most of the research methods on user influence are carried out on the basis of multivariate information, only focusing on the direct behavior of individual users and self-defined basic information, without deeply integrating the circles they belong to, cascading forwarding structure, and time quantification factors and other important factors, ignoring the behavior changes among users in the process of information dissemination and the problems of unreliable or missing information in real social networks. Although the real influence of users cannot be directly measured from the technica...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9536G06Q50/00
CPCG06F16/9536G06Q50/01
Inventor 王瑞锦张凤荔谭琪张志扬刘楠李志李艾玲汤启友郭上铜
Owner UNIV OF ELECTRONICS SCI & TECH OF CHINA
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