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Media advertisement putting system based on vehicle identification and control method thereof

A technology for vehicle identification and advertisement placement, which is applied in traffic control systems, transmission systems, advertisements, etc. of road vehicles, and can solve problems such as inability to provide advertising solutions, and achieve the effect of improving pertinence and communication

Pending Publication Date: 2020-11-13
杭州云端文化创意有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] However, it cannot provide targeted advertising solutions according to different objects

Method used

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  • Media advertisement putting system based on vehicle identification and control method thereof
  • Media advertisement putting system based on vehicle identification and control method thereof
  • Media advertisement putting system based on vehicle identification and control method thereof

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0065] refer to Figure 1-2 , 4 as an example.

[0066] A media advertisement delivery system based on vehicle identification, comprising: a vehicle identification device 1 , an delivery device, an outdoor playback device 3 , and a cloud server 4 .

[0067] The vehicle identification device 1 is used to identify vehicle information, and the vehicle information includes: license plate and vehicle model. The vehicle identification device 1 is connected to the outdoor playback device 3 , and the vehicle identification device 1 outputs vehicle information to the outdoor playback device 3 .

[0068] The vehicle recognition device 1 acquires the model and license plate of the vehicle by means of image recognition or the like. The model and license plate of the vehicle can determine the user's area of ​​interest.

[0069] The outdoor broadcasting device 3 is arranged on the side of the road, and the outdoor broadcasting device 3 is used to play designated media information. The o...

Embodiment 2

[0080] refer to image 3 , 5 as an example.

[0081] As a preferred manner of the present invention, the outdoor playback device 3 further includes a projection unit 31 .

[0082] The projection unit 31 acquires the media information to be played by the outdoor playback device 3 , and the projection unit 31 also acquires the position of the vehicle to be projected, and the projection unit 31 projects the media information to a side window of the designated vehicle.

[0083] There can be several projection units 31, which project the media content to one side window of the vehicle, so that passengers can watch the media content in the vehicle.

[0084] As a preferred mode of the present invention, the outdoor playback device 3 further includes a distance measuring unit 32 .

[0085] The distance measuring unit 32 is used to measure the distance between the projection unit 31 and a designated side window of the vehicle.

[0086] The distance measuring unit 32 outputs a dista...

Embodiment 3

[0093] refer to Figure 6 as an example.

[0094] As a preferred mode of the present invention, there are several outdoor playback devices 3 arranged in different positions.

[0095] If the vehicle leaves the original parking position before the previous outdoor playing device 3 has finished playing a media message.

[0096] Then, the previous outdoor playback device 3 outputs the vehicle information and the content of the media information to the cloud server 4 .

[0097] If the vehicle stops again in the propagation area of ​​an outdoor broadcasting device 3, the outdoor broadcasting device 3 will continue to play unfinished media information.

[0098] The parking time of the vehicle is not fixed. If the vehicle leaves the location before the media content is played, then when the vehicle enters the area of ​​the relevant outdoor playback device 3 and stops next time, the corresponding outdoor playback device 3 will continue to play the previously suspended content. media...

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PUM

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Abstract

The invention discloses a media advertisement putting system based on vehicle identification and a control method thereof. The media advertisement putting system comprises a vehicle identification device, a putting device, an outdoor playing device and a cloud server, wherein the vehicle identification device is used for identifying the vehicle information; the vehicle identification device is connected with the outdoor playing device; the outdoor playing device is arranged on the roadside and is used for playing specified media information; the outdoor playing device is connected with the cloud server and performs data communication with the cloud server; the cloud server provides media information for the outdoor playing device, wherein the vehicle identification device identifies vehicle information of a vehicle parked in a propagation area of the outdoor playing device, the vehicle identification device further comprises an analysis unit, and the analysis unit matches interest fields of personnel according to the vehicle information; the analysis unit acquires the field of interest of personnel and outputs the field of interest to the outdoor playing device; the outdoor playingdevice plays the media information matched with the field of interest of the personnel to the vehicle.

Description

technical field [0001] The invention relates to the field of media equipment, in particular to a vehicle identification-based media advertisement delivery system and a control method thereof. Background technique [0002] Outdoor advertising refers to the use of light boxes, neon lights, electronic display devices, display boards, etc. Commercial advertisements set on vehicles. [0003] Outdoor advertising is a big concept. Different outdoor media have different performance styles and characteristics. They should be used creatively and integrate the advantages of various media. [0004] Street signs have been developed from their beginnings to today, and their media characteristics have always been consistent. Its characteristic is that it is set up in a busy area. The better the location, the more pedestrians there will be, and the stronger the effect of the advertisement. Therefore, the specific environment of street signs is the road. [0005] With the rapid developme...

Claims

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Application Information

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IPC IPC(8): H04L29/08G08G1/017G09F19/18
CPCH04L67/10H04L67/12H04L67/06G08G1/017G09F19/18
Inventor 赵云
Owner 杭州云端文化创意有限公司
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